PODCAST · business
how?
by Kasey Devine
how? is your go-to place to answer the question. You’ve heard ”who,” ”what,” and even ”why,” but rarely ”how.” We’re committed to identifying successful business leaders from all walks of life and giving them a platform to tell real business stories that will teach you something.
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EP30: Elisabeth Brown, CEO of Cultivate & Co Consulting | "Faith & Purpose"
Elisabeth Brown shares her journey of growing and balancing faith, family, and a diverse career while emphasizing the importance of purpose, trust in God, and intentional living. Discover practical insights on how faith guides her decisions, maintains peace amidst chaos, and fosters meaningful connections. Keywords: faith, purpose, work-life balance, leadership, community, trust in God, intentional living, career, family, personal growth Key Topics: Faith as the foundation of decision-making Trust in God during career and personal challenges The importance of community and connection Living intentionally and finding purpose in chaos Sound Bites: "I step through doors until God shuts them." "Control what you can, trust God with the rest." "Shiny things aren’t always good for you." Chapters: 00:00 Introduction to Elisabeth Brown 02:23 The Foundation of Faith and Family 06:30 Navigating Life's Challenges with Faith 14:40 Career Journey: From Teaching to Consulting 21:38 Building a Business Amidst Life's Chaos 26:34 Current Life and Managing Stress 34:38 Advice for the Future: Trusting the Process Resources: CultivateAndCoConsulting.com - https://cultivateandcoconsulting.com Elisabeth Brown on LinkedIn - https://www.linkedin.com/in/elisabeth-brown-b61ab765/
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EP29: Clarence Bongalos, Founder & CEO of The Maur Company & Emppowered | "C-Suite -> Founder"
In this conversation, Kasey Devine and Clarence Bongalos explore Clarence's journey from a C-suite executive to an entrepreneur, discussing the impact of parenthood on his career choices, the importance of finding purpose, and the courage to take risks. Clarence shares insights on how his experiences shaped his desire to help others and the significance of mentorship in navigating career transitions. The discussion emphasizes the importance of self-discovery and the role of community in pursuing one's passions. Connect with Clarence: https://www.linkedin.com/in/clarencebongalos/ Keywords: entrepreneurship, personal growth, parenthood, career transition, coaching, business, self-discovery, purpose, risk-taking, mentorship Takeaways: -Clarence emphasizes the importance of sharing personal stories to help others. -He reflects on the misalignment he felt in his C-suite role, prompting his transition to entrepreneurship. -Parenthood significantly changed Clarence's perspective on life and career. -He believes that becoming a parent brings a new sense of purpose and urgency to one's life. -Clarence encourages listeners to embrace their true selves and not to wear masks in their professional lives. -He highlights the importance of having a support system when navigating career transitions. -Clarence's journey illustrates the value of taking risks and being open to failure. -He stresses that understanding one's purpose is crucial for personal and professional fulfillment. -Clarence's businesses focus on helping others achieve growth and transformation. -He advocates for mentorship as a valuable resource for personal development. Sound bites: "I want to help those people." "I became more fearless." "It's not about the passions, right?" Chapters: 00:00 Introduction to Clarence Bongalos 02:01 The Journey to Entrepreneurship 10:08 The Impact of Fatherhood on Career Choices 18:16 Finding Purpose and Taking Risks 28:36 Manifesting Ideas into Reality 38:17 Reflections and Advice for Future Entrepreneurs
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EP28: Drew Keith, President, Founder Programs at Open Access Ventures | "Purpose"
In this conversation, Drew Keith discusses the concept of finding one's purpose by exploring the intersection of personal passions, societal needs, potential for income, and individual expertise. He emphasizes the importance of identifying these elements to create a fulfilling life and career. Keywords: purpose, passion, mission, calling, expertise, personal development, self-discovery, motivation, empowerment, career fulfillment Takeaways It's the collision of what you love, what the world needs. What you can be paid for and what you're good at. Build a circle of who you are and your purpose. Your passion, mission, calling, and expertise intersect. Finding purpose leads to a path of fulfillment. Empowering and motivating others is a key aspect of purpose. Self-discovery is essential in identifying your purpose. Visual diagrams can help clarify your purpose. Understanding societal needs can guide your career choices. Purposefulness is a journey of exploration and growth. Sound bites "It's the collision of what you love." "What the world actually needs is another factor." "Lead to a path of purposefulness." Chapters 00:00 Introduction to Passion and Purpose 00:45 Getting Paid for What You Love
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EP27: Jon Lenz, Founder & CEO of Br8kthru | "The Michelin Star of Digital Agencies"
In this episode, Kasey Devine interviews Jon Lenz, the CEO and founder of Br8kthru Consulting, a Minneapolis-based marketing and technology firm. Jon shares his journey from being an accidental entrepreneur to aiming for the first Michelin star in the digital agency space. The conversation delves into the importance of core values, company culture, and the role of business coaching in personal and organizational growth. Jon discusses the challenges of transitioning from a founder to a CEO and the strategic positioning of Br8kthru for sustainable growth in a competitive market. He emphasizes the significance of surrounding oneself with smarter individuals and the value of community in entrepreneurship. Takeaways: Jon Lenz aims to create the first Michelin starred digital agency. Core values define the culture and positioning of a company. Business coaching can help leaders grow alongside their organizations. Transitioning from founder to CEO involves embracing new responsibilities. Sustainable growth is more important than rapid expansion. Positioning is key to standing out in a competitive market. Surrounding yourself with smarter people is crucial for success. The best clients are those who appreciate your unique value. It's important to refine your messaging and positioning over time. Community support is vital for entrepreneurial success. Keywords: entrepreneurship, business coaching, company culture, core values, marketing, technology, leadership, growth, positioning, Michelin star Sound Bites "It's lonely at the top." "I didn't become CEO until three years ago." "The riches are in the niches." Chapters 00:00 Introduction to Br8kthru Consulting 01:27 The Michelin Star Analogy in Marketing 04:24 Core Values and Company Culture 12:56 The Role of a Business Coach 17:11 Transitioning from Founder to CEO 25:22 Future Goals for Breakthrough Consulting
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EP26: Mark Boysen, Co-Founder & CEO of Naware | "We Smoke Weeds"
In this episode, Kasey Devine interviews Mark Boysen, founder of Naware, a company dedicated to revolutionizing weed control using steam technology. Mark shares the story behind the inception of Naware, detailing his frustrations with traditional weed control methods and how he pivoted from a different startup to focus on creating a safer, more effective solution. The conversation explores the importance of customer feedback, the challenges of product development, and the lessons learned along the way. Mark emphasizes the significance of embracing failure and iterating quickly to refine their product. He also discusses future aspirations for Naware and the importance of building connections within the community to drive the mission forward. Takeaways Mark Boysen is the founder of Naware, focused on innovative weed control. Nawareaims to change weed control using steam technology. The idea for Naware originated from personal frustrations with traditional weed control methods. Customer feedback is crucial for product development and commercialization. Mark emphasizes the importance of failing fast to refine the product. The company is looking for lighthouse accounts to test their product. There is a significant demand for safer, chemical-free weed control solutions. Mark's journey highlights the challenges of hardware development and the need for precision. The natural state of dirt is either grass or weeds, and grass is supposed to grow back after weeds are removed. Building connections and networking is essential for startup success. Keywords: Naware, weed control, steam technology, lawn care, innovation, entrepreneurship, AI, sustainability, product development, startup Sound Bites "We do smoke weeds." "You really got to know what you're doing." "The natural state of dirt isn't dirt." "It's okay to fail." "Your problems are getting smaller." "Follow us, we welcome connections." Chapters 00:00 Introduction to Naware and Mark Boysen 02:53 The Origin Story of Naware 06:16 From Frustration to Innovation: The Steam Solution 12:39 Commercializing the Idea: Feedback and Demand 18:19 Navigating Early Challenges and Customer Feedback 23:09 Future Aspirations and Product Development 27:13 Lessons Learned: Embracing Failure 30:06 Connecting with the Audience and Call to Action
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EP25: Ashley Mooneyham & Jennie Lynch, Co-Founders of Momease Solutions | "Innovating Women's Health"
In this episode, Kasey Devine hosts Ashley Mooneyham and Jennie Lynch, co-founders of Momease Solutions, a startup focused on enhancing breastfeeding experiences through innovative breast pump accessories. They share their unique founding stories, the importance of networking, and the supportive startup ecosystem in Minnesota. The conversation emphasizes the significance of social capital over financial capital in entrepreneurship, the challenges of being a first-time founder, and the innovative solutions they are developing to address common breastfeeding challenges. The episode concludes with advice for aspiring entrepreneurs and an invitation for audience engagement. Takeaways: The success of Momease Solutions is rooted in teamwork and shared goals. Networking and building relationships are crucial for startup success. Pitch competitions can provide valuable exposure and funding opportunities. Understanding customer pain points is essential for product development. The Minnesota startup ecosystem is supportive and collaborative. Social capital can be more important than financial capital in entrepreneurship. Being a beginner in a new industry is an exciting opportunity for growth. In-person meetings can lead to meaningful connections and opportunities. Innovative solutions are needed to improve breastfeeding experiences. Community support is vital for entrepreneurs navigating challenges. Sound Bites "Social capital is what's way more important." "You can tunnel your way into new fields." "You get to be a beginner again." "No founder has all of the answers." "You don't have to do it alone." "We love connecting with people." "We are raising capital." Keywords: Momease Solutions, entrepreneurship, women's health, breastfeeding, startup ecosystem, social capital, networking, innovation, fundraising, Minnesota Chapters 00:00 Introduction to Momease Solutions 02:31 Founding Stories and Team Dynamics 06:26 The Journey of a First-Time Founder 10:43 Networking and Building Relationships 13:30 The Minnesota Startup Ecosystem 18:30 The Importance of Social Capital 22:51 Navigating New Industries 25:46 Innovative Solutions for Breastfeeding 29:10 Advice for Aspiring Entrepreneurs 34:16 Engagement and Support for Momease Solutions
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EP24: Jason Buck, Co-Founder of ViaSight "Iteration > Pivoting"
Jason Buck shares his entrepreneurial journey, detailing the evolution of his startup from an idea for a smartphone app providing advanced driver assistance systems to a data analytics platform for roadways. He emphasizes the importance of customer feedback, the distinction between iteration and pivoting, and the personal challenges faced during the startup journey. Jason also offers valuable advice for aspiring entrepreneurs, highlighting the need for early product-market fit validation. https://www.linkedin.com/in/jasontbuck/ Takeaways: Jason Buck's journey illustrates the importance of adaptability in startups. Customer feedback is crucial for product development and iteration. The distinction between iteration and pivoting can shape a startup's success. Personal motivation and co-founder support are vital in overcoming challenges. Validating product-market fit early can prevent wasted resources. The startup journey often involves unexpected twists and turns. Building a product that meets real customer needs is essential. Networking and collaboration can lead to new opportunities. Understanding the competitive landscape is key to differentiation. Success in startups often requires persistence and resilience. titles Navigating the Startup Landscape with Jason Buck From Concept to Reality: Jason Buck's Entrepreneurial Journey The Power of Customer Feedback in Startups Sound Bites "What do you need? Can we build that?" "We're not reinventing the wheel." "Iteration is a better term than pivot." "If you're not iterating, you're dead." "The startup journey is lonely." "We're a three year overnight success." Keywords: startup, entrepreneurship, customer feedback, data analytics, advanced driver assistance systems, iteration, pivoting, business strategy, technology, innovation Chapters 00:00 Introduction to Jason Buck and His Journey 03:08 From Idea to Data Analytics Platform 11:01 The Importance of Customer Feedback 15:41 Iteration vs. Pivoting in Startups 21:25 Personal Challenges and Motivation in Entrepreneurship 24:19 Advice for Future Entrepreneurs
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EP23: Michael Pyle, Founder of Challenge Everything Financial | "LinkedIn Strategy (& $FARTCOIN)"
Michael Pyle, a financial planner and LinkedIn influencer, discusses his journey in the financial services industry and the power of LinkedIn as a networking tool. Michael shares insights on building a community, the importance of vulnerability in content creation, and the impact of financial planning on individuals' lives. He emphasizes the need for genuine connections and the value of helping others navigate their financial journeys. The discussion also touches on the challenges of content creation and the significance of understanding one's audience. Takeaways: LinkedIn is a powerful tool for networking and community building. Vulnerability in content can lead to deeper connections. Salespeople often need financial guidance due to their unique challenges. Formatting content for readability is crucial for engagement. The journey of entrepreneurship is filled with personal growth. Helping others with financial planning can be life-changing. Content creation should focus on delivering value to the audience. Building a tribe on LinkedIn can lead to meaningful relationships. Imposter syndrome is common but can be overcome by focusing on value. The financial planning industry can benefit from more authentic voices. Keywords: LinkedIn, financial planning, community building, content creation, networking, sales, entrepreneurship, personal finance, vulnerability, social media Sound Bites: "LinkedIn is just a tool." "Salespeople get a really bad rap." "I want people to get solid help." "I was a terrible student." "I will be their biggest cheerleader." "Nobody cares about your price." "I always enjoy talking to you." Chapters 00:00 Introduction to Michael Pyle 02:23 The Power of LinkedIn as a Tool 09:33 Michael's Journey in Financial Planning 15:26 Building a Community on LinkedIn 22:43 Content Creation and Engagement on LinkedIn 30:30 The Impact of Financial Planning 36:13 Reflections and Advice for Future Entrepreneurs
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EP22: Janice Tam, Co-Founder & CEO of TrueToForm | "Revolutionizing Fit in Fashion"
Janice Tam, Co-Founder and CEO of TrueToForm, shares her journey in building a body scanning and fit prediction software platform for the apparel industry. She discusses the evolution of her startup, the challenges of technology development, and the importance of market validation. Janice emphasizes the need for capital efficiency and the impact of location on startup growth, highlighting the support from her community. She also reflects on lessons learned and future aspirations for TrueToForm. https://www.truetoform.fit/ & https://www.linkedin.com/in/janice-hy-tam/ Takeaways: The idea for TrueToForm originated in business school. Personal experiences with fit issues drove the passion for the startup. The transition from hardware to software was crucial for scalability. Building a capital-efficient startup is essential in today's market. Market validation is key to understanding customer needs. Community support can significantly impact startup growth. Emotional runway is as important as cash runway for founders. Feedback from users is vital for product improvement. Location can influence networking opportunities and startup success. The future of e-commerce is evolving with technology advancements. Keywords: TrueToForm, Janice Tam, body scanning, fit prediction, apparel industry, startup journey, capital efficiency, technology development, market validation, community support Sound Bites: "There's so much variation in sizing from brand to brand." "The purpose of a business is to make money." "It's a very exciting time to be in this space of e-commerce." "We were able to meet a lot of people quickly, get feedback quickly." "We're leaving no stone left unturned, that's for sure." "Keep in mind that there's two pieces of runway." Chapters: 00:00 Introduction to TrueToForm and Janice Tam's Journey 02:47 The Evolution of TrueToForm: From Idea to Execution 05:54 Understanding the Fit Problem in Fashion 08:49 Building a Capital Efficient Startup 12:14 Navigating the Challenges of Technology Development 15:10 The Importance of Market Validation 17:56 Expanding into Ready-to-Wear Market 21:03 The Impact of Location on Startup Growth 24:09 Community Support and Resources 26:50 Lessons Learned and Future Aspirations
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EP21: Anthony Dann, Founder & CEO of Biometrica Health | "From Dying to Building"
Kasey Devine interviews Anthony Dann, a healthcare entrepreneur, about his journey from studying entrepreneurship to building a healthcare startup focused on remote patient monitoring. They discuss the importance of personal branding, the challenges of raising funds, and the unique landscape of healthcare technology. Anthony shares insights on the need for preventative care and the role of data in improving patient outcomes, emphasizing the importance of adapting to market changes and the evolving expectations of healthcare consumers. Takeaways Anthony's journey from studying entrepreneurship to founding a healthcare startup. The importance of personal branding in today's entrepreneurial landscape. Challenges faced in raising funds for a startup. The unique advantages and challenges of building a business in Minnesota. The need for preventative care in the healthcare system. How data can empower healthcare providers to make better decisions. The evolving expectations of patients regarding healthcare technology. The significance of adapting to market changes in entrepreneurship. The role of location in accessing funding and talent. The importance of connecting with the audience and gathering feedback. Keywords: entrepreneurship, personal branding, healthcare technology, startup funding, patient care, preventative care, rural health, med tech, business growth, data-driven healthcare Sound Bites "I enjoy attention, but it's not about me." "I had to admit that maybe we needed to change." "It's about the company, not me." "We have to focus on preventative care." "It's a unique paradigm in American healthcare." "The data is there to collect." "We need to bridge the gap in rural health." Chapters 00:00 Introduction to Anthony Dann 02:59 The Journey of Entrepreneurship 06:06 Personal Branding in the Startup World 09:00 Building a Healthcare Startup 11:59 Navigating the Funding Landscape 15:02 The Role of Location in Business 17:50 The Future of Healthcare Technology 20:46 Connecting Data to Patient Care 24:08 The Importance of Preventative Care 26:55 Engaging with the Audience 29:51 Closing Thoughts and Future Directions
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EP20: Summer Song, Founder Omi Live | "New Era in E-Commerce"
In this episode, Kasey Devine interviews Summer Song, founder of Omi Live, a life shopping platform for eco-friendly brands. Summer shares her journey as an introverted entrepreneur, the challenges she faced stepping out of her comfort zone, and her vision for helping other businesses grow. The conversation delves into the innovative concept of live shopping, its potential in the U.S. market, and the importance of community building for brand success. Summer also discusses the unique challenges female founders encounter in securing funding and gaining respect in the business world. Takeaways Summer emphasizes the importance of stepping out of comfort zones for personal and professional growth. Building a network and community is crucial for entrepreneurs, especially those starting from scratch. Live shopping combines entertainment with e-commerce, creating a unique shopping experience. Summer's vision includes helping over 100 brands grow through her platform in the next five years. The importance of focusing on existing resources rather than overthinking what is lacking. Female founders often face unique challenges in gaining respect and funding in a male-dominated industry. Community building requires more than just marketing; it involves creating genuine connections. Summer's journey reflects the blend of comfort and discomfort in entrepreneurship. The need for continuous learning and adaptation in the ever-evolving business landscape. Engagement with eco-friendly brands is a priority for Omi Live, inviting collaboration and feedback. Keywords: entrepreneurship, comfort zone, live shopping, eco-friendly brands, female founders, business growth, community building, marketing strategies, self-development, networking Chapters 00:00 Introduction to Summer Song and Omilife 01:56 Stepping Out of Comfort Zones 05:49 The Birth of Omilife and Live Shopping 09:35 Understanding Live Shopping 11:17 Vision for the Future 13:02 Upcoming Projects and Challenges 16:38 Introspection and Advice to Younger Self 19:44 How to Follow Summer's Journey 20:28 How Listeners Can Help
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EP19: Andrea Zechmann, Founder & CEO of Levelrie | "Mastering Money & Reclaiming Creativity"
In this episode, Andrea Zechmann, Founder and CEO of Levelrie, shares her entrepreneurial journey, emphasizing the importance of personal finance, creativity, and understanding the market. She discusses the challenges of starting a company, the significance of being resourceful, and her vision for revolutionizing women's fashion by creating an end-to-end experience similar to Spotify. Andrea encourages aspiring entrepreneurs to embrace their journey and invest in themselves. Takeaways: The start of an entrepreneur's journey is often the hardest part. Understanding personal finance is crucial for founders. Being a good steward of money is essential for success. Passion for your idea is key to long-term commitment. Entrepreneurship is a superpower that everyone can harness. Investing in yourself is the best investment you can make. Creativity is vital in finding unique solutions as a founder. Building connections is more valuable than climbing the corporate ladder. The fashion industry is ripe for disruption and innovation. Women often face unique challenges in fashion that need addressing. Sound Bites "You have to be a good steward of money." "I think entrepreneurship is a superpower." "I want to create the machine, not be a cog." Keywords: entrepreneurship, startup, personal finance, women's fashion, business journey, innovation, creativity, leadership, founder mindset, e-commerce Chapters 00:00 Introduction to Entrepreneurship 02:29 The Journey to Starting a Company 10:06Financial Foundations for Founders 12:39 Building the MVP and Customer Discovery 22:44 Vision for the Future of Fashion 28:27 The Superpower of Entrepreneurship
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EP18: Katie Shahan, Founder & CEO of Yarlow | "Women Folk & The Garage"
In this conversation, Katie Shahan, a founder and entrepreneur, shares her journey from working in a small business to starting her own startup, Yarlow. Katie discusses the importance of networking, building confidence, and the challenges of entrepreneurship, especially for women in tech. Katie emphasizes the need for genuine connections and support systems, exemplified by her initiative, EmpowerHer, which fosters a community for female entrepreneurs. The conversation also delves into the innovative features of Yarlow, an app designed to help homeowners manage their properties effectively, and Katie's vision for its future. Takeaways: -Building a startup requires talking to customers, not just building in isolation. -Networking is crucial for building confidence and support in entrepreneurship. -EmpowerHer is a community for women entrepreneurs to connect and support each other. -Finding five reliable people in your network can significantly impact your entrepreneurial journey. -Yarlow aims to provide homeowners with essential maintenance tips and resources. -Transparency in business can lead to better customer relationships and feedback. -It's important to balance creativity with market needs in product development. -Engaging with your community can lead to unexpected opportunities and connections. -The app Yarlow is designed to help homeowners manage their properties effectively. -Entrepreneurship can be a lonely journey, but building a supportive network can alleviate that loneliness. Chapters 00:00 Introduction to Katie Shahan 01:22 Building a Startup: Lessons from the Garage 07:14 The Importance of Networking 11:01 EmpowerHer: Creating a Supportive Community 17:22 Yarlow: The Homeowner's Companion 23:15 The Journey of Entrepreneurship 27:40 Advice for Aspiring Entrepreneurs
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EP17: Sabrina Rucker, Co-Founder & CEO of StoryForge | "Workplace Culture & Creativity"
In this conversation, Kasey Devine interviews Sabrina Rucker, CEO and Co-Founder of Storyforge, a writing platform aimed at underrepresented new writers. Sabrina shares insights into the unique work culture at Storyforge, emphasizing authenticity, creativity, and support. She discusses the challenges of traditional publishing and the mission of Storyforge to provide a clear path for aspiring writers. The conversation highlights the importance of community, mental health, and the transformative power of storytelling. Takeaways: Sabrina Rucker is the CEO and co-founder of Storyforge. Storyforge aims to support underrepresented new writers. The work culture at Storyforge is intentionally non-corporate and creative. Authenticity in the workplace fosters better ideas and collaboration. Sabrina emphasizes the importance of mental health days for employees. Storyforge provides a clear progress bar for writers to track their publishing journey. The platform is designed to be inclusive and accessible for all writers. Sabrina believes that culture is more important than strategy in a company. Community engagement is crucial for the success of Storyforge. Storyforge aims to revolutionize the traditional publishing process. Sound Bites "We have a crazy work culture." "Culture eats strategy for breakfast." "There's gotta be a better way." "I would love to read them." "I would love to see what you could do." Keywords: Storyforge, workplace culture, creativity, publishing, underrepresented writers, authenticity, startup culture, community, mental health, storytelling Chapters 00:00 Introduction to Storyforge and Sabrina Rucker 02:32 Creating a Unique Work Culture 10:32 The Importance of Authenticity in Workplace Culture 21:31 The Vision and Mission of Storyforge 27:10 The Impact of Storytelling and Creativity
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EP16: Clare Richards, Co-Founder & CEO of Impacks | "Community Service & Startup Success"
In this episode, Kasey Devine interviews Clare Richards, CEO and Co-Founder of Impacks, a company dedicated to providing parents with an easy way to purchase school supplies online. Clare shares her journey from community service to entrepreneurship, emphasizing the importance of building relationships and making meaningful asks. The conversation explores the mission of Impacks, the challenges of starting a business during the pandemic, and the role of community service in leadership development. Takeaways Community service can lead to unexpected opportunities. Building authentic relationships is crucial for success. Starting a business requires resilience and adaptability. Networking should be proactive, not reactive. The school supply market is ripe for innovation. Impacks aims to alleviate the burden of school supply shopping for parents. Engaging parents in giving can create a larger impact. Community service can develop leadership skills in employees. It's important to ask for help when needed. A for-profit model can effectively address social issues. Keywords: community service, entrepreneurship, school supplies, business leadership, social impact, networking, education, startup journey, nonprofit, leadership development Sound Bites "Everything happens for a reason." "You have to invest in those relationships." "It's much easier for me to give." "It's a really amazing structure." "This is a pretty good market to be in." "It's a win-win." "We need to earn their trust." "We can help make it a lot better." Chapters: 00:00 Introduction to Clare Richards and Impacts 02:05 The Role of Community Service in Business 11:49 The Journey of Starting Impacks 19:12 Building Relationships and Making Asks 28:00 Understanding Impacts' Mission and Services 32:44 The Importance of Community Service in Leadership
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EP15: Marin Nelson, Co-Founder & CEO of Sobrynth | "Community Through Sobriety"
In this conversation, Marin Nelson shares her journey of sobriety and how it led her to co-found Sobrynth, a company focused on providing support for substance use disorder in the workplace. Marin discusses the importance of sharing personal stories, building community, and creating safe spaces for individuals to seek help. She reflects on her experiences in recovery, the challenges of starting a business, and the need for change in workplace culture regarding substance use. The conversation emphasizes the power of vulnerability and the impact of community support in recovery. Takeaways: Marin Nelson is a long-term recovery advocate and CEO of Sobrynth. The power of sharing personal stories can foster community and support. Creating a sober community in the workplace is essential for recovery. Sobriety can enhance leadership and employee performance. There is a significant gap in workplace support for substance use disorder. Community and connection are antidotes to loneliness and substance use. Grief can catalyze personal and professional transformation. Entrepreneurship requires courage and a willingness to take risks. Businesses can positively impact society while being for-profit. It's important to trust the process and seek help when needed. Keywords: sobriety, recovery, workplace support, substance use disorder, storytelling, community, entrepreneurship, mental health, Sobrynth, personal growth Sound Bites: "I couldn't stay silent." "My sobriety makes me a better leader." "If not me, who? If not now, when?" "We need to show that businesses can do good." "I need to talk to someone who understands." "You're not alone. There is hope." "You're not alone. There are 21 million of us in recovery." Chapters: 00:00 Introduction to Marin Nelson and Sobriety Journey 02:31 The Power of Sharing Stories 04:03 From Personal Struggles to Professional Impact 06:51 Creating a Sober Community at Work 12:49 The Importance of Community in Recovery 16:39 The Catalyst for Change: Grief and Purpose 20:56 Taking the Leap: From Employee to Entrepreneur 22:50 Sobrynth: Bridging the Gap in Workplace Support 29:16 Understanding Sobrynth's Mission and Services 33:24 Advice to My Younger Self 34:54 Engaging with Sobrynth and Community Support
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EP14: Ryan Shapiro, Founder of PEOMG | "Businesses are People"
Summary: Ryan Shapiro, Founder of PEOMG, discusses the importance of PEOs in supporting small to medium-sized businesses. He shares his journey into the PEO industry, the complexities of finding the right PEO for businesses, and the current climate for small businesses. Ryan emphasizes the need for authenticity and responsibility in the PEO consulting space and offers insights for aspiring entrepreneurs. He also outlines the plans for PEOMG and the impact they aim to have on the industry. Takeaways Helping small to medium-sized businesses is our core mission. Complex problems are what drive my passion. PEOs can support a wide range of industries. Navigating the PEO landscape requires careful evaluation. The current business climate is challenging but full of opportunities. Finding the right PEO is crucial for business success. Authenticity and responsibility are key in consulting. Entrepreneurs should assess their weaknesses. PEOmg aims to expand and support more businesses. Education and fun are essential in the PEO industry. Keywords: PEO, HR outsourcing, small business, entrepreneurship, talent retention, business growth, employee support, PEO industry, consulting, business solutions, PEOMG, Ryan Shapiro Sound Bites "I like complex problems." "It's a relationship, it's a partnership." "Businesses are people." "What am I really not good at?" "We couldn't be happier about the results." "There's nothing sexy about the PEO industry." "We do it to educate and have fun." Chapters: 00:00 Introduction to PEOMG and Ryan Shapiro 02:38 The Mission Behind PEOMG 05:32 The Complexity of PEOs and Small Business Solutions 12:00 Navigating the PEO Landscape 19:49 Current Climate for Small Businesses 22:28 Identifying the Right Fit for PEOs 25:49 Advice for Aspiring Entrepreneurs 28:21 Future Plans for PEOMG
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EP13: Christian Durfee, Founder of InvestLink Social | "Aliens, Business Cycles, & Community"
In this conversation, Kasey Devine and Christian Durfee explore the significance of community building and authentic connections in business. They discuss the journey of entrepreneurship, the importance of mindset and perspective in networking, and how curiosity can enhance relationships. Christian shares his experiences as a serial entrepreneur and the lessons learned from his ventures, including the creation of InvestLink Social, a platform designed to connect founders and investors. The discussion emphasizes the cyclical nature of business, the value of genuine interactions, the power of networking to foster growth and opportunities, and maybe even aliens. Takeaways: Business is fundamentally about human connections. Authenticity in networking leads to meaningful relationships. Curiosity can open doors to new opportunities. Every entrepreneur has a unique story shaped by connections. Imposter syndrome can be overcome by recognizing shared experiences. Networking should be about giving rather than taking. Building a community requires intentional effort and authenticity. Failures are essential for learning and growth in entrepreneurship. The journey of entrepreneurship is cyclical with ups and downs. Your network can significantly impact your success. Keywords: community building, networking, entrepreneurship, authentic connections, mindset, curiosity, startup, relationships, fundraising, investing, InvestLink Social, Christian Durfee, founder, VC, Midwest, Minnesota, Duluth Chapters 00:00 Introduction to Community Building 05:58 The Journey of a Serial Entrepreneur 12:08 Mindset and Perspective in Networking 18:53 Curiosity as a Networking Tool 25:45 Building a Startup Around Connections 36:07 Lessons Learned from Entrepreneurship
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EP12: Adam Choe, Partner Relationship Manager at Mayo Clinic Platform | "A Flying Cow in the Wind"
In this episode, Kasey Devine interviews Adam Choe, who shares his diverse career journey from healthcare to startups and venture capital. Adam emphasizes the importance of networking, building authentic relationships, and helping others in professional growth. He discusses strategies for effective networking and the significance of creating meaningful connections. Adam also reflects on his goals for 2025, focusing on impactful work in healthcare and AI. Takeaways: Networking is crucial for career transitions. Opportunities often arise from connections made through networking. Start networking early in your career. Most people are willing to help if approached genuinely. Building authentic relationships can lead to unexpected opportunities. Helping others can create a positive ripple effect in your network. Networking should be treated as a part-time job. It's important to stand out when reaching out for opportunities. Meaningful connections can lead to professional growth. Your network can significantly impact your career trajectory. Keywords: career transitions, networking, professional growth, mentorship, healthcare, AI, startups, personal development, relationships, connections Sound Bites "I feel stuck in a certain lane." "You need to stand out." "Your network is your net worth." Chapters 00:00 Introduction to Adam Choe's Journey 10:31 The Power of Networking 19:54 Building Authentic Connections 27:37 The Importance of Helping Others 32:32 Looking Ahead to 2025
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EP11: Rachel Frosch, Founder of Mom Badge | "Team Mom"
In this conversation, Rachel Frosch, founder of Mom Badge, shares her journey of building a startup aimed at supporting and celebrating mothers. She discusses the importance of community, the technology behind her digital gift card marketplace, and the psychological aspects of risk and hope in entrepreneurship. Rachel emphasizes the need for connection and support among mothers and encourages others to engage with her mission. Takeaways: Building a startup is a significant risk but also an honor. Many mothers feel unseen and unappreciated in their roles. Mom Badge aims to help mothers feel recognized and supported. Community support is crucial for mothers and entrepreneurs alike. Technology can enhance the way we connect and support each other. Optimism is about hope, not just positive thinking. Visual representation of ideas helps others understand your mission. Trusting in the journey is essential for founders. Small acts of kindness can have a big impact. Engaging with others can lead to unexpected opportunities. Keywords: Mom Badge, Rachel Frosh, startup journey, community support, technology, founder advice, motherhood, digital gift cards, entrepreneurship, mental health, team mom Sound Bites "92% of moms just do not feel seen." "Mom Badge is about helping people feel seen." "You're in a good story." "It's about inviting people into it." "Use it, check it out, it's free." Chapters 00:00 Introduction to Rachel and Mom Badge 02:02 The Journey of Building a Startup 05:30 The Importance of Community and Support 09:28 The Technology Behind Mom Badge 14:49 The Psychology of Risk and Hope 22:38 Advice for Founders and the Importance of Connection 30:21 Engagement and Support for Mom Badge
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EP10: Abby Allen, Founder of GlueStick | "Work-Life Integration"
Abby Allen, founder of GlueStick, shares her journey of integrating her experiences as a parent into her role as a product leader and entrepreneur. She discusses the challenges and insights gained from her unique family dynamics, the transition from corporate life to startup culture, and the importance of empathy and community in business. Abby emphasizes the need for work-life integration, the value of storytelling, and the significance of building a supportive team culture. She invites listeners to contribute to GlueStick's mission of inspiring creativity in children through content creation. Takeaways: Being a parent has enhanced my leadership skills. Work-life integration is more important than balance. Empathy in the workplace can transform team dynamics. Community support is crucial for personal and professional growth. Storytelling is essential in business communication. It's okay to take a step back in your career for personal reasons. Values alignment is key when choosing where to work. Miscommunication can lead to humorous and humbling experiences. Building a supportive team culture fosters loyalty and happiness. Everyone has something valuable to teach children. Sound Bites "I want to live my values at work." "We need to talk when we are public." "We are building a two-sided marketplace." Keywords: Abby Allen, GlueStick, parenting, leadership, work-life integration, startup, empathy, community, storytelling, content creation Chapters 00:00 Introduction to Abby Allen and GlueStick 02:01 Parenting as a Catalyst for Leadership 06:04 Transitioning from Corporate to Startup Life 10:11 The Importance of Work-Life Integration 12:14 Finding Community and Support 16:30 Communication and Storytelling in Business 22:00 Reflections on Career Choices and Growth 30:03 Building a Values-Driven Company 32:09 Call to Action for Content Creators
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EP9: Danielle Steer, Managing Partner at Tundra Ventures | "The Power of Social Capital"
In this conversation, Kasey Devine speaks with Danielle Steer, a managing partner at Tundra Ventures, about the entrepreneurial landscape in the Midwest, the importance of social capital, and how to effectively build and leverage networks for business growth. They discuss the unique strengths of the Midwest, the complexities of social capital, and the necessity of regular communication and updates in maintaining connections. Danielle shares insights on how to engage with the startup community and the value of diverse experiences in venture capital. takeaways Danielle Steer is a managing partner at Tundra Ventures, focusing on pre-seed investments. The Midwest has unique strengths that can foster entrepreneurship. Social capital is essential for entrepreneurs to grow and scale their businesses. Building networks requires both strong and weak connections. Regular updates to your network can enhance relationships and opportunities. Understanding the different types of social capital can help entrepreneurs navigate their journeys. Community collaboration can lead to greater economic vitality. Investing in startups can be accessible to more people than traditionally thought. Asking for help is a skill that needs to be practiced. Storytelling is a powerful tool for sharing experiences and building connections. Keywords: entrepreneurship, social capital, Midwest startups, venture capital, community building, networking, Tundra Ventures, Danielle Steer, business growth, innovation Chapters 00:00 Introduction to Danielle Steer and Tundra Ventures 09:13 Building Social Capital in Entrepreneurship 18:24 Navigating the Complexities of Capital 24:32 Giving Before Asking 30:08 Building Social Capital 35:27Engaging with the Community
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EP8: Sam Jacobs, Founder & CEO of Pavilion | "Building a Global Community"
Summary: In this conversation, Kasey Devine interviews Sam Jacobs, CEO of Pavilion, about his journey in building a global community for go-to-market executives. Sam shares insights on the challenges he faced, the mistakes made along the way, and how he transformed setbacks into opportunities for growth. He emphasizes the importance of community values and the belief system that drives Pavilion's mission. The discussion also touches on personal growth, networking, and the significance of helping others in the professional landscape. Keywords: Pavilion, Sam Jacobs, community building, leadership, entrepreneurship, networking, personal growth, setbacks, business strategy, go-to-market executives, global community, Kind Folks Finish First Takeaways: Building a global community requires a clear vision and values. Career paths can be unpredictable and volatile. Community should focus on empowering individuals, not just networking. Mistakes in leadership can lead to valuable lessons. Setbacks can be reframed as opportunities for growth. A strong belief system is essential for community engagement. It's important to maintain focus on the core mission of an organization. Networking should be about mutual support, not transactions. Personal growth often comes from overcoming challenges. Faith in the process can lead to unexpected blessings. Sound Bites "Every stint got shorter in my career." "There is no playbook for being a VP." "You are a feature, not a bug." Chapters: 00:00 Introduction to Pavilion and Sam Jacobs 02:23 The Journey of Building a Global Community 09:33 Challenges and Mistakes in Community Building 19:20 Transforming Adversity into Opportunity 27:16 Reflections on Growth and Future Aspirations
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EP7: Mickayla Rosard, Partner at Groove Capital | "Empowering Women in Venture Capital"
Keywords: venture capital, women in business, angel investing, entrepreneurship, Minnesota startups, diversity in investing, career journey, networking, personal mission statement, economic development Summary: In this engaging conversation, Kasey Devine interviews Mickayla Rosard, a partner at Groove Capital, who shares her inspiring journey into venture capital as a young woman. Mickayla discusses her early influences, the importance of building relationships, and her challenges in a male-dominated industry. She emphasizes the need for diversity in investing and the importance of taking action to create change. The conversation also touches on the significance of personal mission statements and the evolving landscape of angel investing in Minnesota. Takeaways Mickayla's journey into venture capital began with her studies in entrepreneurship. Building good relationships is crucial for success in any field. Women need to embrace their capabilities and have confidence in their abilities. Mickayla emphasizes the importance of being proactive and solution-oriented in her career. Diversity in investing is essential for a thriving ecosystem. Networking requires intention and nurturing relationships over time. Mickayla advocates for open discussions about money and investments in Minnesota. The landscape of angel investing is becoming more diverse and inclusive. Personal mission statements help guide career decisions in a non-linear job market. Taking action is more important than just discussing issues. Sound Bites "I ended up as a partner in VC." "You gotta maintain good relationships." "You need more women in leadership roles." Chapters 00:00 Introduction to Mickayla Rosard and Her Journey 02:38 Early Influences and Entry into Venture Capital 08:39 Building Relationships and Confidence in a Male-Dominated Field 12:28 Transitioning to Minnesota and Navigating Career Changes 17:25 Michaela's Role at Groove Capital and Commitment to Diversity 22:21 The Importance of Action and Personal Mission Statements 27:24Advice to Her Younger Self and Engaging with the Community
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EP6: Erin Thompson, Founder of Aspire for More with Erin | "Overcoming Self-Doubt and Finding Purpose"
Erin Thompson, Founder of Aspire for More with Erin, shares her journey of overcoming self-doubt and finding her true purpose. She emphasizes the importance of acknowledging and overcoming mental roadblocks and negative thoughts. Erin discusses the two different versions of herself - the professional Erin and the personal Erin - and how she learned to integrate them. She also talks about the impact of COVID-19 on her mindset and the lessons she learned from surrendering control and embracing vulnerability. Erin offers advice on trusting the journey, believing in oneself, and finding meaning in every circumstance. Erin's Links: https://aspireformorewitherin.com/, https://www.linkedin.com/in/erinthompsonaspireformore/ Keywords: leadership development, senior living, overcoming self-doubt, mental roadblocks, integrating personal and professional life, COVID-19 impact, surrendering control, vulnerability, finding meaning Takeaways: Acknowledge and overcome mental roadblocks and negative thoughts Integrate personal and professional life to find fulfillment Embrace vulnerability and surrender control to grow and find meaning Trust the journey and believe in oneself Sound Bites "How to overcome the mindset of people who tell themselves that they can't do things when they actually can." "How you do that is by saying, yes I can, what are the roadblocks? And typically they're just mental roadblocks." "I resonate with that. If you're familiar with DISC assessments, DISC, two different examples." Chapters: 00:00: Introduction and Background 01:40: Overcoming Self-Doubt and Aligning Goals 03:28: Integrating Personal and Professional Identities 05:39: The Importance of Self-Reflection and Awareness 08:30: Taking Control of Thoughts and Emotions 11:30: Embracing Vulnerability and Growth 16:06: Drawing Wisdom from Personal and Faith-Based Experiences 18:27: The Power of Surrendering Control 21:18: Trusting the Process and Believing in Divine Timing 27:40: Engaging with Erin Thompson's Work 29:31: How to Support Erin Thompson 31:38: Conclusion and Call to Action
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EP5: Casey Allen, Founder of Enterprise Rising | "Finding Happiness: Fulfilling the Six Basic Human Needs"
Casey Allen, a technology startup expert, shares his insights on finding happiness and making decisions in life. He emphasizes the importance of understanding and fulfilling the six basic human needs: love, validation, growth, contribution, certainty, and variety. Casey discusses how to assess and improve these needs to achieve true happiness. He also shares his personal journey of failures and successes in the startup world and offers advice for those interested in getting involved with startups. Casey's Links: https://www.linkedin.com/in/learncasey/,https://x.com/enterprise_rise?mx=2, https://twitter.com/casey__allen?lang=en, https://enterpriserisingconference2024.splashthat.com/ Keywords: startups, happiness, decision-making, basic human needs, fulfillment, failure, success Takeaways: Understanding and fulfilling the six basic human needs is crucial for achieving true happiness: love, validation, growth, contribution, certainty, and variety. Regularly assess your level of fulfillment in each of these needs to identify areas that need improvement. Failure is a common part of the startup journey, and learning from failures is essential for growth and success. To get involved with startups, immerse yourself in the startup community, attend events, and connect with startup leaders. Consider following Casey Allen on LinkedIn for insights and updates on startups and startup HR. Sound Bites "We never learn about happiness in school." "Pinpointing where we're dangerously low and working on those." "Understanding that most successful founders are quite broken inside." Chapters 00:00 Introduction and Background 02:08 The Importance of Happiness and Decision-Making 05:04 Finding Happiness: Fulfilling the Six Basic Human Needs 10:16 Casey Allen's Journey: Embracing Failure and Success 20:49 The Draw of Startup Life: Understanding the Mindset 27:35 Getting Involved with Startups: Immersion and Connection 34:40 Startup HR: Building a Community for Startup HR Leaders 39:43 Conclusion and Call to Action
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EP4: Doug Spencer, Co-Founder & CEO of Bold Xchange | "Flexibility and Adaptability"
Doug Spencer, CEO of Bold Xchange, shares his journey from law school to entrepreneurship. He discusses the importance of being open to new opportunities and making bold decisions. He emphasizes the need for flexibility and adaptability in business and the importance of providing value to customers. Doug also highlights the mission of Bold Xchange to support small businesses, particularly those owned by underrepresented groups. He encourages listeners to share Bold Xchange and help uplift small businesses. Doug's links: https://www.linkedin.com/in/doug-spencer-59279a76/, https://www.linkedin.com/company/bold-xchange/posts/?feedView=all, http://boldxchange.com/ Keywords: entrepreneurship, law school, small business, flexibility, adaptability, underrepresented groups Takeaways: Be open to new opportunities and willing to make bold decisions Flexibility and adaptability are crucial in business Provide value to customers and be willing to pivot when necessary Support small businesses, especially those owned by underrepresented groups Sound Bites "Be quick, but don't hurry." "How do we make an opportunity for the little guy?" "Share Bold Xchange. Help us live out our mission." Chapters: 00:00: Introduction and Background 03:01: Decision to Leave Law School 06:49: Making Bold Decisions and Pursuing Entrepreneurship 11:05: Moving to St. Louis and Starting Bold Xchange 27:26: Pivoting and Adapting in Business 34:38: Call to Action: Share Bold Exchange
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EP3: Shelisa Demuth, CEO & Founder of LAUREL | "A Radical Invitation"
Shelisa Demuth, Founder & CEO of LAUREL, shares her journey from marketing consultant to starting her own public relations consultancy and media platform. She emphasizes the importance of alignment, community, and purpose in her work. She discusses how she developed a sense of community by finding common ground and learning from others. Shelisa advises following your intuition, sharing your unique perspective, and letting things be easy. Links for Shelisa: https://www.linkedin.com/in/shelisademuth/, https://www.laureldevelops.com/, https://www.linkedin.com/company/laureldevelops/ Keywords Shelisa Demuth, LAUREL, public relations, media platform, alignment, community, purpose, diversity, equity, inclusion, startup, innovation Takeaways Alignment and purpose are key in building a successful business. Developing a sense of community involves finding common ground and learning from others. Follow your intuition, share your unique perspective, and let things be easy. Sound Bites "Go where you're celebrated and go where you're relevant." "Hard work doesn't have to mean hard experiences. It's okay for it to be easy." "A radical invitation is making a call out to call in." Chapters 00:00 Introduction and Background 01:28 Journey to Founding Laurel 05:26 Involvement with Beta 10:04 Developing Community and Connections 12:28 Finding Purpose and Drive 14:57 The Evolution of Laurel 21:04 Radical Invitations and Inclusion 24:59 Advice for Darkest Times or Beginning 29:17 Embracing Ease and Making Progress 30:13 Stay Connected with Shelisa Demuth and Laurel
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EP2: Andy Smith, Founding CEO of BlackSmith Ventures | "Infinite Impact"
Andy Smith shares his journey from a small town in Alabama to becoming an entrepreneur. He emphasizes embracing change and surrounding oneself with the right people. Smith discusses the power of social media in building connections and finding one's voice. He also highlights the significance of having a clear purpose and staying focused on freedom rather than just chasing money. Smith's driving force is making an infinite impact and helping others on their entrepreneurial journey. Links for Andy: https://www.linkedin.com/in/andysmithlife/ , https://theblacksmith.com/ , https://linktr.ee/AndySmithSmith , https://link.theblacksmith.com/widget/booking/3Bbp8hAzM2HMPBT8Uz1K Keywords entrepreneurship, change, connections, social media, finding one's voice, purpose, freedom, impact Sound Bites "We go into situations thinking one thing, thinking it's going to go a certain way, maybe a way that we like, and then it changes on a dime." "Surrounding ourselves with the right people and really say to ourselves, look, I'm, I'm a unique creature. I can surround myself with people who elevate me and also people who protect my blind spots." "People absolutely care about you as the person. They want to know who you are, what you do, how you do it and how specifically." Chapters 00:00 Introduction and Background 03:08 Embracing Change and Resilience in Entrepreneurship 06:25 The Power of Building a Strong Network 10:26 Utilizing Social Media for Connection and Storytelling 13:56 Making an Infinite Impact and Helping Others 18:52 Prioritizing Freedom Over Chasing Money 22:39 Never Giving Up and Remembering It's Not About You
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EP1: Vision for "how?"
Join Kasey Devine in the first episode of "how?" as he explains his vision for the podcast. Tired of vague advice in business podcasts, Kasey focuses on actionable insights from successful leaders. This episode delves into understanding the specific steps behind success, aiming to provide practical advice for personal and professional growth. Listen in and refer a guest you'd like to hear on the show!
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ABOUT THIS SHOW
how? is your go-to place to answer the question. You’ve heard ”who,” ”what,” and even ”why,” but rarely ”how.” We’re committed to identifying successful business leaders from all walks of life and giving them a platform to tell real business stories that will teach you something.
HOSTED BY
Kasey Devine
CATEGORIES
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