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EP18. 為什麼大型組織要進行數位轉型總是很艱難？從扶輪、青商、BNI為例談談數位轉型的成功步驟！ episode artwork

EPISODE · Jan 16, 2023 · 22 MIN

EP18. 為什麼大型組織要進行數位轉型總是很艱難？從扶輪、青商、BNI為例談談數位轉型的成功步驟！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台

農曆新年放假前的最後一彈：數位轉型 這幾年因為疫情的關係，迫使很多企業社團轉變的做生意的方式。 所以導致了數位轉型的大幅推進，無論是會議、管理、還是行銷， 都漸漸地從原本線下的模式，開始慢慢地轉向數位化。 但根據2020年的數據統計，也將近7成的轉型企業失敗，回到了最原始的經營模式。 這回我們延續上次的話題，聊聊數位轉型為什麼這麼困難？ 到底是技術的問題？還是轉型一定要靠天時地利人和農民曆呢？ 讓我們繼續看下去.... ※本期重點： ★ 組織規模與數位轉型的關係 ★ 數位轉型的關鍵成功要素：教育 ★ 在數位轉型教育中的常見困境 ★ 行銷的主軸與獨特銷售主張(USP) ★ 為什麼BNI的數位轉型是相對成熟進步的？ ★ 數位轉型的成功步驟舉例 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr Lucas：https://tinyurl.com/bduyy96v Chair：https://tinyurl.com/3ypk4nfw 😍播客商業合作信箱：[email protected] 📆每週一 AM9:00 定期更新📆 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

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EP18. 為什麼大型組織要進行數位轉型總是很艱難？從扶輪、青商、BNI為例談談數位轉型的成功步驟！

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