EPISODE · Jun 9, 2026 · 37 MIN
Ep187: Why Wedding Enquiries Ghost You After You Send Prices
from The WedPro Podcast · host Katie Lyth - The Wedding Business Hub
In this episode, Katie is tackling the common belief that wedding enquiries do not convert because the price is too high. The simple answer is that it is not always a pricing problem, sometimes the enquiry process has not created enough trust, clarity or certainty for the couple to feel safe saying yes. Katie shares why couples ghost, why information alone does not always lead to a booking, and how wedding suppliers can start thinking differently about sales conversations without becoming pushy.Katie also shares the story of Charlotte and David, who increased their prices and started booking more of their highest package, and explains why confidence, clarity and how you lead the conversation can completely change the way couples respond.If you want to hear more about WedPro Studio and become one of the Founding 100, join the list here:https://founding100.wedprostudio.com/Episode Highlights: Why wedding suppliers often blame price when enquiries go quietThe difference between a pricing problem and a certainty problemWhy couples ghost after asking for prices or having a good conversationHow decision fatigue, perceived risk and fear of choosing wrong affect wedding bookingsWhy your enquiry reply is not just admin, it is a trust signalThe reason “let me know if you have any questions” can leave couples stuckWhy sales should feel like guidance, not pressureThe story of Charlotte and David increasing their prices and booking more top packagesWhy your energy around your price teaches couples how to feel about your priceHow WedPro Studio is being built to support content, enquiries, sales, client experience and follow upHow to join the Founding 100 and help shape WedPro Studio before it launches publiclyWant to be part of the Founding 100?Katie is opening WedPro Studio to a select group of wedding suppliers who want early access, want to help shape the tool, and want support with the real moving parts of their business, including content, enquiries, sales, client experience and follow up.Join the list here:https://founding100.wedprostudio.com/
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Ep187: Why Wedding Enquiries Ghost You After You Send Prices
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