EP199 - Preparing for Google Analytics 4 (GA4)

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Brie E Anderson (@brie_e_anderson) Q1 Have you started working with Google Analytics 4 (GA4) yet? If not, why not? Q2 What has your experience been like using Google Analytics 4 thus far? Q3 Are there things that are missing or hard to find or use in Google Analytics 4 that were present/easy to find or use in Universal Analytics? How are you handling this? Q4 Are you yet or do you plan to investigate alternative analytics platforms for yourself and/or clients? If you have investigated or tested any others, which ones and how was that experience? Q5 What is your biggest frustration in working in or preparing to work with Google Analytics 4? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup