PODCAST · business
PPC Live The Podcast - The F*ck ups that led to Triumphs
by Anu Adegbola
The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday.Please take a few moments to rate/review the show (a few seconds on Spotify)
Episodes
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120 Clients, €4 Million & Burnout: The Hidden Cost of Saying YES ft Matt Beks
In this episode, Matt Beks shares his extensive experience in digital marketing, focusing on PPC, SEO, and the importance of human elements in AI-driven strategies. We explore common mistakes, the value of diversity of thought, and practical advice for career growth. Key topics Matt Beks' career...
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Say No, Get Better Results: A PPC Lesson in Client Boundaries ft Eleasha Reay
Eleasha Reay shares her insights on managing client relationships, avoiding common PPC mistakes, and leveraging new AI tools effectively. This episode offers practical advice for PPC professionals to build trust, set boundaries, and optimize campaigns. key topics Managing client relationships and...
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The Day a QVC Takeover Blew the PPC Budget ft. Chris Kostecki
Chris Kostecki shares his extensive experience in paid search marketing, recounts a costly mistake involving a TV campaign, and offers valuable lessons on managing digital advertising campaigns effectively. Key Topics The significance of understanding business context in campaign management…
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The Learning Phase: A $50K PPC Mistake and What It Taught Me ft. Arin Gharapetian
In this episode, Arin Gharapetian shares his insights on digital marketing, the importance of understanding client processes, and lessons learned from mistakes in paid search campaigns. Discover practical tips for managing campaigns, avoiding common pitfalls, and leveraging AI effectively. Key...
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Google Ads AI Isn’t Strategic — You Still Need to Be ft Mike Ryan
In this episode, Mike Ryan shares his experiences with AI Max, campaign mistakes, and lessons learned in PPC management. Discover practical insights on avoiding common pitfalls and leveraging data effectively. Key topics AI Max and its impact on campaigns Common PPC mistakes and how to avoid them...
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We Wasted 4 Months Optimizing for the Wrong Leads ft. Saif Al-Jabbar Khan
Saif Al-Jabbar Khan shares his journey from a DevOps engineer to a successful paid search marketer, highlighting key lessons from his experiences with client management, conversion tracking, and AI integration in digital marketing. Key topics Saif's career transition from DevOps to marketing...
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Conversion Tracking, AI & the PPC Fundamentals We Keep Forgetting ft Lisandro Franky IV
In this episode, Lisandro Franky shares insights on conversion tracking mistakes, industry responses to AI, and best practices for digital marketing success. Key topics Conversion tracking mistakes and solutions Impact of AI on marketing industry Best practices for campaign optimization Data...
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Why Optimizing Google Ads Wasn’t Fixing Revenue ft Craig Graham
In this episode, Craig shares insights from managing over 100 million dollars in ad spend, discusses the complexities of attribution in marketing, and reveals common mistakes in paid media management. Learn how to connect the dots across channels and avoid costly errors. key topics The complexity...
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Ginny Marvin on PPC Mistakes, Leadership & Trust
In this episode, Ginny Marvin shares her extensive experience in digital marketing, insights on Google Ads updates, and practical advice on managing mistakes and international client relationships. Key Topics: Ginny Marvin's career journey and experience in digital marketingInsights on Google Ads...
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The £10,000 Google Ads Mistake ft Scott Carruthers
In this episode, Scott shares his extensive experience in paid search, discusses common mistakes in Google Ads management, and offers practical advice on avoiding costly errors. Tune in to learn how to optimize your campaigns and leverage AI responsibly. Key Topics: Common Google Ads mistakes and...
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Why "Best Practice" Cost My Client 40% of Their Revenue ft Ana Kostic
In this episode, Ana Kostic shares her journey in PPC, a major mistake involving account restructuring, and lessons learned about business stability and AI in advertising. key topics Account restructuring and its impact on performance The importance of understanding business metrics in PPC...
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The £50 Ad That Cost £1,000 ft. Heather Robinson
In this episode, Heather Robinson, a seasoned Google Ads specialist, shares her journey into freelancing, the importance of community, and valuable lessons from her biggest F ups in PPC. Discover practical advice on avoiding common mistakes, the role of honesty with clients, and how testing and...
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The Annoying Cost of Ignoring Meta’s Default Settings ft. Boluwa Olojo
summary In this episode, Boluwa Olojo shares valuable lessons from her experiences in paid media, including a recent Meta ad mishap, and discusses how to effectively use AI in marketing. She emphasizes the importance of accountability, continuous checking, and the need for expertise in leveraging...
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The Leads Were There… So What Went Wrong? ft Danny Gavin
In this engaging interview, digital marketing expert Danny Gavin shares valuable insights on PPC, lead generation, handling mistakes, and the evolving role of AI in marketing. Discover practical lessons from real-world experiences, including how honesty, communication, and technology checks can...
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The Client That Made Me Quit Google Ads (For Years) ft Laura I. Abreu
In this episode, Laura Abreu shares her journey through the challenges of digital marketing, including a costly client mistake, and offers valuable lessons on client selection, honesty, and leveraging AI in marketing. Key topics The importance of market testing before launching campaigns Lessons...
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The €30K Underspend That Broke Client Trust ft. Simran Harichand
Explore how transparency and accountability can transform PPC campaigns and client relationships. Simran Harichand shares lessons from her experiences, including a major underspend mistake that ultimately strengthened client trust. Main Topics: Accountability and transparency in PPC Rebuilding...
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EP367 - The Cost of Doing Everything Yourself ft. Teo Yordanov
Summary In this engaging interview, Teo Yordanov shares personal stories, industry insights, and practical advice on avoiding burnout, effective team management, and leveraging AI in performance marketing. Discover how to balance work and life, prevent common mistakes, and stay proactive in your...
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EP366 - Year 1 compilation ft. Nils Rooijmans, Amy Hebdon, Matt Shenton, Heidi Sturrock, Andrea Cruz, Boris Beceric, Anthony Higman & Elisabetta Nicoli
A Compilation of some of the best F*ck up stories shared by 8 experts in the past year. PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Join us on Slack...
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EP365 - The Toggles That Cost Thousands ft Menachem Ani
Don’t Launch on a Friday What happens when a Google Ads campaign burns through its budget in hours? Or when AI starts making optimisation decisions you don’t fully trust? In this candid episode of PPC Live The Podcast, Anu Adegbola sits down with Menachem Ani — founder of JXT Group and...
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EP364 - The PPC Expert vs. The Client’s Gut Feeling ft Dean Kadi
In this episode, Dean Kadi shares a real-world case of a client campaign that went awry, highlighting the importance of data-backed decisions, proper setup, and cautious AI use in PPC advertising. Learn from industry mistakes and expert advice to optimize your digital marketing strategies. key...
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EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller
Veronica Holler shares her journey through PPC, the importance of embracing mistakes, and how AI tools should support human insight rather than replace it. Learn from real stories of errors, how to spot them early, and why authenticity and continuous learning are key in digital marketing. Key...
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EP362 - From Keyword Chaos to PPC Comeback ft Cathryn Stormont
Join us as we explore the journey of Cathryn Stormont, a seasoned paid media and SEO expert, who shares her insights, mistakes, and lessons learned from over 16 years in the industry. Discover practical tips on campaign structuring, AI integration, and how to turn setbacks into success stories.…
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EP361 - Why Great Campaigns Fail Behind the Scenes ft Peter Bowen
In this episode, Peter Bowen shares valuable insights from nearly 20 years in PPC advertising, highlighting common pitfalls and how to avoid them. Whether you're managing Google Ads for local businesses or complex lead gen campaigns, his stories provide practical lessons to refine your approach....
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EP360 - Clean Doesn't Always Mean Better ft Charlotte Osborne
In this episode, Charlotte Osborne shares her journey through the PPC industry, including a pivotal mistake with account restructuring, and the lessons learned along the way. Whether you're a newbie or a seasoned pro, her insights on account management, AI usage, and industry collaboration are...
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EP359 - Misreported ROAS, Account Structure Chaos & AI Mistakes ft Maddie Lightening
In this episode, Maddie Lightening shares candid stories about common pitfalls in paid media management, the importance of leveraging AI wisely, and how to approach mistakes with a growth mindset. Discover practical advice on account structuring, controlling CPCs, and embracing experimentation to...
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EP358 - Quick Wins, Quick Mess ft Hannah Zora Strong
Hannah Zora Strong shares her 14-year journey in PPC, including a memorable mistake involving bid strategies that caused a client crisis. She discusses lessons learned, the importance of communication, and tips for avoiding common PPC pitfalls, especially in the context of AI tools. Key topics…
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EP357 - Schedule It or Regret It ft Chloe Stockton
Chloe Stockton shares her journey in paid search, a major mistake during Black Friday 2019, and lessons learned about automation, AI, and account management. This episode offers practical advice for PPC professionals to avoid common pitfalls and improve strategies. Topics: Common PPC mistakes and...
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EP356 - From Costly Mistake to Competitive Advantage ft Heidi Sturrock
Join Anu and Heidi Sturrock, a seasoned paid search expert with 24 years of experience, as she shares invaluable lessons from her career, including a major mistake with broad match campaigns, the evolution of search engines, and the role of AI in PPC. This episode offers practical insights for...
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EP355 - Sneaky Google Ads Settings & Tanked Campaigns ft Chloe Varnfield
In this engaging interview, Chloe Varnfield shares her journey in digital marketing, her experiences with mistakes and lessons learned, and insights into managing client relationships and the evolving AI landscape. Perfect for marketers looking to grow and learn from real-world scenarios. Key...
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EP353 - When Automation Took Over: How Opteo Rethought PPC
In this episode of PPC Live The Podcast , Anu Adegbola hosts Adam Dale and Shaquira Jeyasingh from Opteo, discussing the evolution of digital marketing tools, the impact of AI on Google Ads management, and the importance of customer engagement. They share insights on the challenges faced during…
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EP352 - When Losing Big Is Winning Bigger ft. Emina Demiri
In this episode of PPC Live, Anu Adegbola interviews Emina Demiri Watson, who shares her journey in digital marketing, including the challenges of firing a major client and the lessons learned from that experience. They discuss the importance of maintaining a balanced client portfolio…
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EP351 - When ‘I Don’t Know’ Isn’t Enough ft Andrea Cruz
In this episode of PPC Live, Anu Adegbola speaks with Andrea Cruz, an award-winning B2B digital marketer, about the importance of navigating mistakes in client communication, the dynamics of team collaboration, and the role of AI in marketing. They discuss common pitfalls in agency practices, the...
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EP350 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley
In this episode of PPC Live, Amanda Friedt (Farley), CMO of Aimclear, shares her journey in marketing, discussing the importance of integrated marketing, lessons learned from mistakes, and the evolving landscape of PPC. She emphasizes the significance of collaboration, data hygiene, and adapting…
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EP349 - Why Client Fit Matters More Than Growth ft Kirk Williams
In this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual respect, and the role of expectations in performance. Kirk emphasizes the...
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EP348 - The URL Mistake That Killed Black Friday ft Nick Handley
In this episode of PPC Live The Podcast, host Anu Adegbola welcomes Nick Handley, a seasoned digital marketer and co-host of the Prompted podcast. They discuss Nick's journey in the PPC industry, including a significant early career mistake involving a URL change that led to the disapproval of…
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EP347 - The PPC Decision That Cost More Than Performance ft Amy Hebdon
In this episode of PPC Live The Podcast, Anu Adegbola interviews Amy, a seasoned paid search expert, discussing her experiences and lessons learned from mistakes in the industry. They explore the importance of stakeholder management, accountability, and the role of AI in digital marketing. Amy...
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EP346 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman
In this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way. Anthony discusses the importance of building trust with clients, navigating client...
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EP345 - The PPC Restructure That Tanked Performance ft Nadia Mursal
Summary In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the significance of strong client relationships, and...
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EP344 - When Location Targeting Goes Rogue ft Sophie Fell
Summary In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen…
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EP343 - When Consent Mode Kills Conversions ft Nils Rooijmans
In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the...
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EP342 - 10K Down the Drain ft Boris Beceric
In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients...
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EP341 - The £15,000 Landing Page Mistake ft Dale Olorenshaw
In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career. Takeaways: In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw…
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EP340 - How Ignoring Red Flags Cost Us ft Chris Ridley
In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication and team support, and the common mistakes made in the PPC industry. Chris...
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EP339 - Fired from My First PPC Job ft Jack Hepp
In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job. Jack discusses the importance of communication, networking, and the role of AI in marketing. He emphasizes…
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EP338 - Account Structures & PMax Fails ft Susan Yen
In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing. They delve into the significance of proper campaign...
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EP337 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef
Summary In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from...
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EP336 - When Best Practices Backfire ft Aashna Makin
Summary In this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career mistakes, the importance of taking ownership of campaigns, and common...
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EP335 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai
In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams. Indi shares a personal experiences and insights on how to navigate...
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EP334 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers
In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns....
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EP333 - When PMAX Campaigns Go Zombie ft Dave Alexander
In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to...
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ABOUT THIS SHOW
The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday.Please take a few moments to rate/review the show (a few seconds on Spotify)
HOSTED BY
Anu Adegbola
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Frequently Asked Questions
How many episodes does PPC Live The Podcast - The F*ck ups that led to Triumphs have?
PPC Live The Podcast - The F*ck ups that led to Triumphs currently has 376 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is PPC Live The Podcast - The F*ck ups that led to Triumphs about?
The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday.Please take a few moments to rate/review the show (a few seconds on...
How often does PPC Live The Podcast - The F*ck ups that led to Triumphs release new episodes?
PPC Live The Podcast - The F*ck ups that led to Triumphs publishes regularly with 376 episodes available. Check the episode list for the typical release schedule.
Where can I listen to PPC Live The Podcast - The F*ck ups that led to Triumphs?
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Who hosts PPC Live The Podcast - The F*ck ups that led to Triumphs?
PPC Live The Podcast - The F*ck ups that led to Triumphs is created and hosted by Anu Adegbola.
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