EP2: The Secrets of Email Deliverability: What Google Doesn’t Want You to Know

Crack the code on deliverability—In this power-packed episode of Send It!, email marketing pros Jimmy Kim and Chase Dimond dive deep into the real challenges behind email deliverability and retention marketing. Learn exactly why your emails might be missing the mark—and how to ensure they land a spot in the coveted inbox instead of spam. Here's what we're diving into: - Top myths about deliverability—DEBUNKED - Pro-level tips to warm up new email addresses and avoid red flags - 10 must-know tactics to drive sky-high engagement with your email campaigns - Insider knowledge on AI-powered personalization + Black Friday/Cyber Monday hacks for 2024 Whether you're an experienced marketer or just starting out, this episode provides practical insights you can immediately apply to improve your email performance and boost customer engagement. ______ 00:00 Introduction and Podcast Kickoff 00:07 Deep Dive into Email Deliverability 01:30 Understanding the Importance of Deliverability 03:53 Breaking Down Email Deliverability Myths 06:37 The Technical Side of Email Deliverability 10:53 Testing and Improving Email Deliverability 13:31 Understanding Email Spam and Relevance 13:54 The Importance of Warm-Up in Email Marketing 14:40 Best Practices for Email Warm-Up 16:27 Common Mistakes in Email Warm-Up 19:46 10 Quick Tips for Better Email Deliverability 23:59 Wrapping Up and Final Thoughts ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at:  X: https://www.twitter.com/yojimmykim  Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim  Tik Tok: https://www.tiktok.com/@yojimmykim Follow Chase Dimond at:  X: https://x.com/ecomchasedimond Linkedin: https://www.linkedin.com/in/chasedimond/ IG: https://www.instagram.com/chasehunterdimond/ Tik Tok: https://www.tiktok.com/@chasehunterdimond Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!