EP202【看劇學管理】解讀《絕世網紅》：為什麼你會手滑跟團購？網紅行銷背後的人性心理！

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《經理人月刊》年度盛事，台灣百大 MVP 經理人獎報名開跑！詳情請點擊【台灣百大 MVP 經理人官網】👉 https://bit.ly/podcast0816 Netflix 原創韓劇《絕世網紅》6月30日上架Netflix，3 天就擠進 7 月首周排行榜第 6 名，拿下 8 日 Netflix 台灣區單日收視冠軍。劇中講述從來不用 Instagram 的素人「徐雅莉」（朴圭瑛飾）成為百萬網紅的過程。從徐雅莉成名的故事中，藉此帶出網紅「名氣即收入」的生態，也能看到光鮮亮麗的背後有多少明爭暗鬥。本集由《經理人月刊》副總編輯張玉琦與副主編林庭安，一起聊聊《絕世網紅》給工作者的啟示。 🎧重點搶先聽： 1️⃣ 《絕世網紅》為什麼這麼紅？ 2️⃣ 解析網紅行銷的 3 種商業模式，其實建立在人的羨慕心上？ 3️⃣ 虛假人設 v.s.真實自我，你選哪一個？ 💬 希望我們解決你的職場難題嗎？這邊聽你說 👉🏻 https://forms.gle/a372G8oFB9N92de59 📔 還想了解更多？雜誌購買點這裡 👉🏻 https://bookstw.link/55st75 💻 看更多第一手商管知識 👉🏻 https://www.managertoday.com.tw/ 📚 更多職場進修課程【新商業學校】👉🏻 https://bit.ly/3txT9SX Powered by Firstory Hosting

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EP202【看劇學管理】解讀《絕世網紅》：為什麼你會手滑跟團購？網紅行銷背後的人性心理！

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