EP203 行銷只是放大器！內容沒價值，砸再多錢也沒救？表達力教練揭密商業表達的底層邏輯｜竺宥璋《說到賣得動》

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【本集內容】 🔑 本集Keyman竺宥璋（小竺老師），高言值表達力教練，《說到賣得動：把專業說成生意的商業表達力》作者。 🔑 內容與行銷的先後順序 🔑 資深職場人的「價值轉譯」心法 🔑 破除「話術」迷思，回歸內在動機 🔑 開口前的必修課：「讀空氣」與「期望值」 🔑 關於自媒體「人設」與表達容錯率 🔑 表達力教學的本質：改變意願與自我認知 🔑 新書《說到賣得動》：實戰導向的商業表達指南 🔑 小竺老師期盼透過這本書，幫助大家提高語言含金量，達成最終願景：「讓更多值得的聲音被聽見」。【Keyman介紹】竺宥璋（小竺）高言值表達力教練擁有二十多年廣告文案與品牌行銷資歷；上千場主持、演講、授課與一對一輔導經驗；無數人生、職場與創業路上的教育與教訓。《說到賣得動：把專業說成生意的商業表達力》作者。【參考資料】 ✏️《說到賣得動：把專業說成生意的商業表達力》👉🏻博客來介紹 Youtube搜尋🔍閱讀聊樂KEY 節目官網🌐https://portaly.cc/chatkeyout FB搜尋🔍閱讀聊樂KEY IG搜尋🔍chatkeyout -- Hosting provided by SoundOn

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EP203 行銷只是放大器！內容沒價值，砸再多錢也沒救？表達力教練揭密商業表達的底層邏輯｜竺宥璋《說到賣得動》

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