Ep208: Why cash culture should be your company’s number one priority

 Philippe Gangneux, Chief Financial Officer, SidetradeOne of the results of the pandemic – 75% of UK CFOs say cash is now the number one board agenda item, the remaining 25% rank cash as their second highest priority. The first step is financial survival but what next? Robin Amlot of IBS Intelligence speaks to Philippe Gangneux, CFO of Sidetrade, a FinTech that combines next-gen AI and machine learning with B2B customer behaviour data to automate companies’ Order-to-Cash processes.