EP209: Barbara Casillo (Confindustria Alberghi): “Italy is ready for a new era of major international events”

In this exclusive SiGMA TV interview, Barbara Casillo, General Director of Associazione Italiana Confindustria Alberghi, shares her insights on how events like SiGMA Central Europe are driving Italy’s hospitality sector forward.Casillo discusses Italy's evolving tourism landscape, emphasizing the need for innovation and sustainability in the post-COVID era. She highlights how international events help distribute tourist traffic, boost local economies, and raise the country's global competitiveness. Learn how Italy is adapting to a new generation of travellers and leveraging major events to showcase its hospitality potential.Guest Speaker: Barbara Casillo, General Director of Associazione Italiana Confindustria AlberghiConnect with the iGaming community: ⁠⁠⁠⁠https://linktr.ee/sigmaworld