EP214: Mobile first growth in Italy

Explore how Italy’s iGaming landscape has evolved into a 21.6 billion Euro powerhouse with a rapidly expanding mobile first audience. In this session, Vittorio Mele, DT9's Managing Director, outlines the industry’s shift from retail to digital, the expanding role of affiliates, and the rising importance of compliance in a tightly regulated environment. He examines operator strategies, community-driven affiliation models, and the technologies reshaping engagement, including programmatic AI targeting, predictive algorithms, enhanced UX, and next-gen security frameworks. Gain a clearer view of the competitive landscape and what lies ahead for operators and affiliates entering Italy’s regulated marketGuest: Vittorio Mele, DT9's Managing DirectorConnect with the iGaming community: https://linktr.ee/sigmaworld