Ep219: How to keep your bank in business by getting front-end engagement right

Frank Uittenbogaard, Regional VP Europe, BackbaseCustomer habits have shifted; digital access has become of paramount importance and digital adoption at speed has been the watchword in banking in response to Covid-19. To thrive and survive in the new business environment, the onus is on banks to ensure both that their front-end engagement is phenomenal and that priority is given to getting the digital customer experience right. Robin Amlot of IBS Intelligence speaks to Frank Uittenbogaard, Regional VP Europe, Backbase.