EP22: SAP’s Global CMO: Humor and Purpose Driven-Change

from Great Minds Hosted by Advertising Week

Top marketing strategy and branding expert Alicia Tillman is responsible for the creation and acceleration of SAPs marketing and brand recognition on a global scale. The Chief Marketing Officer at SAP, Alicia Tillman has continued building the brand around how SAP is helping the world run better and improving people’s lives.

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EP22: SAP’s Global CMO: Humor and Purpose Driven-Change

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This episode is 31 minutes long.

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This episode was published on May 6, 2020.

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