EP220【職場來一課】一言不合就被炎上的社群時代，如何靈活應對、聰明滅火？向世紀奧美公關總經理張裕昌學「危機控溫術」

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🔥【社群時代的炎上危機管理術｜向奧美學危機管理】瞭解更多👉🏻👉🏻 https://bit.ly/3ZhnW5k 🔥 早鳥現折 660 元，只到 10/3！立即報名👉🏻👉🏻 https://bit.ly/3PmOXQl 《經理人月刊》本年度唯一一堂「危機管理」課，邀請世紀奧美公關總經理張裕昌，張裕昌擁有 16 年危機處理實戰、30 年行銷操作經驗。領導團隊服務 AGS、AWS、台灣愛普生、長榮航空、遠傳電信、台灣麒麟、台灣科思創等客戶。 💡 你也在煩惱這些問題嗎？ ❶ 面對公關問題，只熟悉「網路社群」或「傳統媒體」的生態？ ❷ 出現公關危機，不知道如何制定策略？有什麼方法可以控管？ ❸ 處理過危機問題，卻不知道如何系統化歸納成實戰守則？本集由《經理人月刊》採訪編輯簡鈺璇，與世紀奧美公關總經理張裕昌對談，上一堂社群時代的「危機控溫術」。 🎧重點搶先聽： 05：00/ 高鐵取消「自由座」為搶不到票的乘客著想，為什麼會被炎上？怎麼做會更完善？ 23：50/ 危機發生當下，如何應對媒體與大眾，才不會讓火燒得更旺？ 43：10/ 代言人捲入 #me too 事件，品牌被牽連，該怎麼辦？ Powered by Firstory Hosting

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EP220【職場來一課】一言不合就被炎上的社群時代，如何靈活應對、聰明滅火？向世紀奧美公關總經理張裕昌學「危機控溫術」

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