Ep23: The 3 Types of Content You Should Be Posting On Social Media

In this podcast episode we discuss the three types of content that should be posted on social media: value, testimonials, and personal content, with a focus on providing value to attract and retain followers. Highlights: Value should make up 80-90% of social media posts to solve audience problems for free. 🔑 Testimonials should account for 10-15% of posts to showcase results and build credibility. 🔍 Personal content, comprising 5-10% of posts, can help humanize the brand and connect with followers. 📱 Key Insights: Focus on Providing Value: By offering valuable content that addresses audience needs, businesses can attract and retain followers who see them as problem solvers. 🔑 Utilize Testimonials Strategically: Testimonials can serve as social proof to showcase the effectiveness of services or products, building credibility and trust with potential clients. 🔍 Balance Personal Content: While personal content can humanize the brand, it is essential to maintain a balance with value-driven posts to ensure the audience remains engaged and interested. 📱