EP235: Media for equity transforming sports

Explore how media for equity is reshaping the sports startup landscape. Hosted by Pascal Haider, this panel features Manuel Atzler, CEO of Sport One, and Roger Grossenbacher of Crowd Sports. Discover how startups leverage media partnerships for brand credibility, fan engagement, and growth, while established media companies access innovation through collaboration. From early-stage investments to marketing strategies, learn the challenges, successes, and future outlook of media for equity in sports. Insights cover startup selection, corporate collaboration, and real-life campaign examples, highlighting the symbiotic relationship driving sports innovation and exposure across the German-speaking market.Moderator: Pascal Haider - CEO, CheeerGuests: Manuel Atzler - Director New Business & Brand Commercial, SPORT1 GmbHRoger Grossenbacher - Co-Founder, Chairman & CFO, CrowdSportsConnect with the iGaming community: https://linktr.ee/aibcworld