EP244【總編會客室】送禮超過 4 萬人次、退貨率低於 0.1%，LINE 禮物如何巧妙運用人性、找到精準商機？專訪 LINE 禮物資深總監鄭婉婷

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「當人們送出一份禮物，這世界就有了美好的一天。」LINE 禮物資深總監鄭婉婷笑容爽朗，提起自家產品更是滿是自豪，而她所分享的 LINE 禮物團隊的工作群組名稱，也傳遞出 LINE 的願景——活絡人與人之間的關係。 LINE 禮物在 2021 年正式推出，前身是禮品小舖、酷券成長率年年攀升。透過蒐集數據和用戶洞察，鄭婉婷掀起一次「換腦革命」，重新研究送禮情境、找到目標客群、定位用戶需求，將送禮的行為融入日常生活。而其中，每四個收禮者就有一個成為送禮者，達到令人豔羨卻十分合理的轉換率。本集由《經理人月刊》總編輯齊立文，專訪 LINE 禮物資深總監鄭婉婷，一起聊聊在數位時代傳遞心意的 LINE 禮物。 🎧重點搶先聽： 13：22 / 既有的產品成長率達到三位數，如何找到下一個成長曲線？ 19：00 / 送禮不限於過年過節！在生活的每個瞬間找到傳遞心意的可能 43：50 / 如何將既有的服務轉換為可實現的商務決策？ 💬 希望我們解決你的職場難題嗎？這邊聽你說 👉🏻 https://forms.gle/a372G8oFB9N92de59 📔 還想了解更多？雜誌購買點這裡 👉🏻 https://bookstw.link/5bwt2c 💻 看更多第一手商管知識 👉🏻 https://www.managertoday.com.tw/ 📚 更多職場進修課程【新商業學校】👉🏻 https://bit.ly/3txT9SX Powered by Firstory Hosting

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EP244【總編會客室】送禮超過 4 萬人次、退貨率低於 0.1%，LINE 禮物如何巧妙運用人性、找到精準商機？專訪 LINE 禮物資深總監鄭婉婷

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