EPISODE · Jul 1, 2021 · 9 MIN
Ep246: How using SKU-level data can help strengthen personalisation
from IBS Intelligence Global FinTech Interviews · host IBS Intelligence Podcasts | A Cedar Consulting Unit
Corey Gross, CEO & Co-Founder, SensibillAmazon is already doing it and banks should be doing it too! Bankers need to be thinking differently about data, especially data from third party sources and what it can tell them about customer behaviour and how they can leverage that information to tailor products. Manage this ‘alternative data’ properly and banks will be able to be more proactive in retaining and developing their customer relationships and market share. Robin Amlôt of IBS Intelligence speaks to Corey Gross, Chief Executive Officer and Co-Founder of Sensibill.
What this episode covers
Corey Gross, CEO & Co-Founder, Sensibill Amazon is already doing it and banks should be doing it too! Bankers need to be thinking differently about data, especially data from third party sources and what it can tell them about customer behaviour and how they can leverage that information to tailor products. Manage this ‘alternative data’ properly and banks will be able to be more proactive in retaining and developing their customer relationships and market share. Robin Amlôt of IBS Intell...
NOW PLAYING
Ep246: How using SKU-level data can help strengthen personalisation
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m