EP246: Latin America outperforms the US in fintech, expert says

Latin America is rapidly emerging as a powerhouse in iGaming, but success isn’t just about replicating European models. In this exclusive SiGMA Central Europe interview, Hebert Gaban, CCMO Latin America at KAT, explains why cultural relevance, local payment infrastructure, and AI-driven personalization are the keys to scaling sustainably in Brazil, Mexico, and Colombia. Learn how operators can build trust, leverage fintech innovations like Pix, and align technology with regional consumer behavior to capture the $12B+ Latin American market. Discover actionable insights on local adaptation, operational efficiency, and data-driven growth for your iGaming business today.Hebert Gaban, Chief Commercial and Marketing Officer for Latin America at KATConnect with the iGaming community: https://linktr.ee/aibcworld