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EP25.GEO深水区：AI时代品牌如何建立并守护话语权？ episode artwork

EPISODE · Jun 4, 2026 · 56 MIN

EP25.GEO深水区：AI时代品牌如何建立并守护话语权？

from 营销有E思

《中国互联网络发展状况统计报告》显示，生成式人工智能用户规模达6.02亿人，AI大模型在国内受访者中的使用渗透率超过50%。谁能在AI的答案中被优先引用、获得靠前推荐，谁就掌握了影响消费者决策瞬间的核心话语权。本期「营销有E思」从媒介、创意与公关三重视角，探讨AI时代品牌如何建立并守护话语权。嘉宾：谢鸣（Ming Xie），WPP Media媒介交付管理合伙人唐昕昕（Matthew Tang），博雅中国首席战略官Nelly Tang，VML 管理合伙人主持人：Magic Wang, WPP Media市场与传播总监-时间轴-02:20 GEO：人工智能搜索的崛起与品牌营销的机会04:26 公关与声誉管理：AI时代下品牌的重要性和价值体现09:14 GEO与SEO：中国消费者需求最高的AI工具，如何满足多元化需求？13:59 AI的推荐度与品牌管理：从SEO到GEO的思考过程18:31 品牌营销的新挑战：如何让AI更好地理解你的品牌内容？28:01 AI平台选择：如何确定最佳工具以及用户喜好？32:50 AI信任度、可见性、好感度和可追踪性：探索品牌在AI中的地位和影响力37:25 行业差异：探索用户在不同行业中的AI使用比例和搜索增益指数42:05 AI技术的应用：品牌主如何利用人工智能了解消费者需求？46:58 AI驱动的营销趋势：理性结构与情感沟通的结合51:26 AI时代的品牌合规挑战在小宇宙查看该单集文稿

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EP25.GEO深水区：AI时代品牌如何建立并守护话语权？

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This episode was published on June 4, 2026.

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