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Ep25 為什麼我們總想在品牌裡看到自己?從MBTI、星座到客製包裝,設計怎麼勾住我們的心? episode artwork

EPISODE · Jul 12, 2025 · 21 MIN

Ep25 為什麼我們總想在品牌裡看到自己?從MBTI、星座到客製包裝,設計怎麼勾住我們的心?

from 設計有毒 oreadyu · host 紅魚設計

為什麼你看到寫著「INFJ 的護手霜」會直接掏錢?為什麼香水刻了你名字你就覺得是命中注定? 用生活觀察+心理學視角,告訴你什麼是「自我投射」、「歸屬焦慮」如何被品牌精準利用! 🎯 本集內容重點: 🔹 MBTI & 星座包裝:這不是迷信,是品牌用分眾創造歸屬的必殺技! 🔹 客製化設計戰略:名字、照片、專屬色彩——讓設計擁有情感記憶點 🔹 心理學視角拆解共感設計:從貼圖選擇到品牌識別,都在滿足「我就是我」的慾望! ✨ 如果你也常被品牌說服,不是你弱,是他們真的懂你。 🎧 現在就收聽《設計有毒 oreadyu》! 📌 訂閱、留言,讓我們一起聊設計、毒設計! 💀🎨✨ 📍聽眾投稿:https://forms.gle/EZ4BQkBPu4ruo1bHA 📍紅魚設計 Instagram: https://www.instagram.com/oreadyu/ 📍紅魚本魚 Instagram: https://www.instagram.com/o1211o/ 📍合作邀約:[email protected] 🎵 Music by Filmmusic -- Hosting provided by SoundOn

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Ep25 為什麼我們總想在品牌裡看到自己?從MBTI、星座到客製包裝,設計怎麼勾住我們的心?

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