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EP253【總編會客室】從被拒絕到獲台灣最佳國際品牌前 10 名！台達如何從無到有，成功打造品牌？專訪台達品牌長郭珊珊

EPISODE · Dec 3, 2023 · 1H 3M

EP253【總編會客室】從被拒絕到獲台灣最佳國際品牌前 10 名！台達如何從無到有，成功打造品牌？專訪台達品牌長郭珊珊

from 經理人Podcast · host 經理人Podcast

全球最大品牌諮詢機構 Interbrand 發布 2023 年台灣最佳國際品牌榜單。其中，台達電子入選 13 年以來，首度進入前 10 榜單，品牌價值破 5 億美元，增幅也創下歷史新高。 台達品牌長郭珊珊於 2010 年加入台達，為企業重塑品牌、整合、分類各大事業群。郭珊珊自從加入台達以來，品牌價值連年增長。問及打造品牌的心法，郭珊珊表示，「持續保持敏感和同理心，幫品牌找出獨特而真實的訴求點。」 本集由《經理人月刊》總編輯齊立文，專訪台達品牌長郭珊珊，一起聊聊打造企業品牌。 🎧重點搶先聽： 10：00 / 打造企業品牌，前期要做哪些準備？ 24：00 / 如何整合、分類龐大的事業群？ 43：20 / 品牌鑑價納入 ESG 指標！ESG 和品牌效益的關係為何？ 💬 希望我們解決你的職場難題嗎？這邊聽你說 👉🏻 https://forms.gle/a372G8oFB9N92de59  📔 還想了解更多？雜誌購買點這裡 👉🏻https://bookstw.link/5erdz8 💻 看更多第一手商管知識 👉🏻 https://www.managertoday.com.tw/  📚 更多職場進修課程【新商業學校】👉🏻 https://bit.ly/3txT9SX Powered by Firstory Hosting

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EP253【總編會客室】從被拒絕到獲台灣最佳國際品牌前 10 名！台達如何從無到有，成功打造品牌？專訪台達品牌長郭珊珊

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