EP254 Krystal Hobbs | Owner & Strategist | Reflective Marketing

Send us Fan MailIn this episode of Gale Force Wins, host Gerry Carew welcomes Krystal Hobbs, founder of Reflective Marketing, a social media marketing agency. Krystal shares her entrepreneurial journey, her niche-focused approach, and the challenges she overcame to build a successful marketing agency. The discussion covers business growth strategies, overcoming imposter syndrome, the power of niching down, leveraging AI in marketing, and the importance of authenticity in advertising.Timestamps:0:02 – Welcome & Introduction0:08 – Meeting Krystal & following her journey0:27 – Entrepreneurship & niche businesses0:50 – Krystal introduces Reflective Marketing1:05 – Specializing in HVAC marketing1:17 – Business names & branding1:37 – Meaning behind Reflective Marketing2:16 – Krystal’s education & business studies at MUN2:33 – Growing up in Conception Bay South2:57 – Personality: chatty, dreamer, independent3:32 – Family background & age gap with brother4:08 – Choosing business & switching from psychology6:04 – Commerce Co-op, case competitions, & GM internship7:50 – Learning advertising & agency work9:05 – Returning to NL & working at a small agency10:10 – Starting Reflective Marketing & early challenges13:17 – Niching into social media marketing14:16 – Growth in HVAC marketing & success stories16:04 – Importance of digital marketing & lead management18:27 – Acting as a sales coach & CRM recommendations20:05 – Custom automation for HVAC businesses21:07 – Challenges in tech adoption for trades22:06 – Public speaking & major industry events25:46 – AI & the future of marketing28:08 – Authenticity in advertising29:37 – Beyond the Tools Podcast & inspiring tradespeople34:30 – Business challenges in trades & home services38:12 – Video marketing & content creation41:08 – Advice for startups: authenticity over perfection43:18 – Future vision: Expanding Reflective Marketing45:01 – Final thoughts on entrepreneurship & persistenceGale Force Wins started out simply as an inspirational podcast releasing episodes wherever you get your podcasts every Tuesday evening. We continue to do that every Tuesday but have expanded into custom content for clients. We also have perfected a conference and trade show offering where you can receive over 20 videos edited and posted to social media at the same time the event is unfolding.For businesses and organizations we also create digital content quickly and efficiently.Visit our services page here:https://galeforcewins.com/servicesTo message Gerry visit: https://www.linkedin.com/in/gerrycarew/To message Allan visit: https://www.linkedin.com/in/allanadale/