EP257【經理人讀書會】專訪《學品牌》作者葉明桂：品牌要用人性做生意，因為人只會愛上人類，不會愛上產品

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在台灣奧美集團 40 餘年，葉明桂曾打造出如左岸咖啡館、台灣高鐵、茶裏王等成功的品牌故事。葉明桂於今年（2023 年）離開奧美，創立自己的顧問公司，持續在廣告業深耕。他亦集結多年的廣告從業經驗，著有《品牌的技術和藝術》一書。今年 10 月，葉明桂出版自己的第二本書《學品牌：一個 40 年廣告老師傅的壓箱絕活》，分享廣告創意的實操手冊。本集由《經理人月刊》總編輯齊立文，專訪《學品牌》作者葉明桂，一起聊聊如何打造出讓客戶「偏心」的品牌。 🎧重點搶先聽： 09：30/ 產品 V.S. 品牌：要打造出讓人「偏心」的品牌 30：30/ 如何培養洞察力？問好問題，並且不斷地追問「為什麼」 38：00/ 一個好的策略要想兩件事：說什麼、如何說？ 📚想利用通勤時間、零碎時間吸收更多新知識嗎？聽《經理人月刊》幫你導讀更多好書！👉🏻https://bit.ly/43SIm6C Powered by Firstory Hosting

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EP257【經理人讀書會】專訪《學品牌》作者葉明桂：品牌要用人性做生意，因為人只會愛上人類，不會愛上產品

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