EP260: Does product or marketing really drive growth in iGaming?

During SiGMA Central Europe 2025 in Rome, this panel explores one of iGaming’s biggest debates: does product or marketing drive sustainable growth? Moderated by Pavel Dergachev, Co-Founder of 4H Agency, the discussion features insights from Andrew Sudakov, CEO, Rocks.Partners, Armin Aganovic, COO & CRO, Joelsson Media Group, Josefin Uppeke, Product Owner, Wicked Games and Yaroslav Soloshenko, Head of Business Development, ELA Games. Panelists discuss player expectations, streamer influence, game design, AI-driven personalisation, regulation and the balance between innovation and compliance. The panel highlights why product and marketing must work together to drive retention, loyalty and long-term profitability in today’s competitive iGaming market.Connect with the iGaming community: https://linktr.ee/sigmaworld