EP262【職場來一課】協助捷安特、路易莎、珍煮丹品牌再造！專訪 DDG 品牌顧問執行總監曹智雄，解密成功品牌

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快速幫你掌握品牌經營要領！【解密成功品牌線上課】👉🏻 https://pse.is/5gu82q 📌 現在購課，新會員輸入折扣碼「WELCOME300 」現折 300 元！企業什麼時候該做品牌再造？別人都在做，我就要跟進嗎？你遇到以上的問題了嗎？品牌再造對於企業來說是一次重新洗練的過程，甚至能夠驅動企業轉型。「品牌不只是名詞，他更是一個動詞。」DDG 品牌顧問執行總監曹智雄說。曹智雄協助過捷安特、路易莎咖啡、珍煮丹等企業進行品牌再造。他表示，找到品牌的核心價值，並且做到內外一致的溝通，能有效幫助品牌再創生機。本集由《經理人月刊》採訪編輯簡鈺璇，與 DDG 品牌顧問執行總監曹智雄對談，上一堂「品牌再造」課。 🎧重點搶先聽： 03：15/ B2B 的企業為何也要做品牌再造？奇美的案例 12：00/ 「美其名是在地化，其實更像是人格分裂」捷安特的案例 18：50/ 別人都在做，我就得跟著做？珍煮丹案例：品牌再造的時機點 34：00/ 品牌再造的思維也能用在個人的工作上！找到你的優勢，並花時間投入 Powered by Firstory Hosting

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EP262【職場來一課】協助捷安特、路易莎、珍煮丹品牌再造！專訪 DDG 品牌顧問執行總監曹智雄，解密成功品牌

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