EP263: The Future of iGaming Apps

The iGaming industry is entering a critical turning point. In this exclusive keynote from SiGMA Central Europe 2025, Mariusz Gąsiewski, CEE Mobile Gaming & Apps Lead at Google, delivers a data-centric vision of how gaming and iGaming apps will evolve in 2025 and beyond.Drawing on global market data, Mariusz explains why app-first strategies, retention-led growth, and lifetime value optimisation are becoming essential as user acquisition slows and costs rise. This session explores how iGaming operators must break down silos between acquisition, CRM, and product teams to drive sustainable growth. Essential viewing for iGaming leaders preparing for the next stage of market maturity.Connect with the iGaming community: https://linktr.ee/sigmaworld