EP268: How to boost iGaming traffic using White-hat and Black-hat SEO

During this keynote from SiGMA Central Europe 2025 in Rome titled Scripted SEO: Black-Hat vs White-Hat in Affiliate Content Strategies, Tamara Novitović, Head of SEO at Bazoom Group, shares her expert insights on using black hat and white hat SEO tactics safely in highly competitive iGaming affiliate niches. Learn about risks, algorithmic penalties, AI content strategies and the “golden ratio” for combining both approaches to protect your website while maximising revenue. This session covers practical examples, affiliate link management, parasite SEO, digital PR and smart risk strategies to thrive in the evolving iGaming SEO landscape.Connect with the iGaming community: https://linktr.ee/sigmaworld