EPISODE · Sep 22, 2025 · 17 MIN
Ep27: 4–Steps to Engage Customers on AI Transformation (B2B Sales Guide)
from AI Outcomes · host Ben Drakes
In this episode of the AI Outcomes Podcast, we dive into Part 2 of our special series on how B2B sellers, consultants, and pre-sales professionals can effectively engage customers around AI adoption. If you missed Part 1, make sure to check it out first—it lays the foundation by showing why AI is not just a technology project but a full-scale business transformation program.00:00 Introduction and Welcome00:25 Recap of Part One01:47 Step 1: Anchor on Business Outcomes06:16 Step 2: Map Stakeholders and Governance09:51 Step 3: Start Small, Prove Value, Then Scale12:26 Step 4: Position Yourself in the Ecosystem#AIOutcomesPodcast #B2BSales #SalesStrategy #AIforBusiness #DigitalTransformation #EnterpriseAI #SalesConsulting #AIsales #BusinessOutcomes #FutureOfSales #ArtificialIntelligence #CustomerEngagement #SalesEnablement #AIAdoption
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In this episode of the AI Outcomes Podcast, we dive into Part 2 of our special series on how B2B sellers, consultants, and pre-sales professionals can effectively engage customers around AI adoption. If you missed Part 1, make sure to check it out first—it lays the foundation by showing why AI is not just a technology project but a full-scale business transformation program. 00:00 Introduction and Welcome 00:25 Recap of Part One 01:47 Step 1: Anchor on Business Outcomes 06:16 Step 2: Map Sta...
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Ep27: 4–Steps to Engage Customers on AI Transformation (B2B Sales Guide)
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