EP27: Jon Lenz, Founder & CEO of Br8kthru | "The Michelin Star of Digital Agencies"

In this episode, Kasey Devine interviews Jon Lenz, the CEO and founder of Br8kthru Consulting, a Minneapolis-based marketing and technology firm. Jon shares his journey from being an accidental entrepreneur to aiming for the first Michelin star in the digital agency space. The conversation delves into the importance of core values, company culture, and the role of business coaching in personal and organizational growth. Jon discusses the challenges of transitioning from a founder to a CEO and the strategic positioning of Br8kthru for sustainable growth in a competitive market. He emphasizes the significance of surrounding oneself with smarter individuals and the value of community in entrepreneurship.   Takeaways: Jon Lenz aims to create the first Michelin starred digital agency. Core values define the culture and positioning of a company. Business coaching can help leaders grow alongside their organizations. Transitioning from founder to CEO involves embracing new responsibilities. Sustainable growth is more important than rapid expansion. Positioning is key to standing out in a competitive market. Surrounding yourself with smarter people is crucial for success. The best clients are those who appreciate your unique value. It's important to refine your messaging and positioning over time. Community support is vital for entrepreneurial success. Keywords: entrepreneurship, business coaching, company culture, core values, marketing, technology, leadership, growth, positioning, Michelin star   Sound Bites "It's lonely at the top." "I didn't become CEO until three years ago." "The riches are in the niches." Chapters 00:00 Introduction to Br8kthru Consulting 01:27 The Michelin Star Analogy in Marketing 04:24 Core Values and Company Culture 12:56 The Role of a Business Coach 17:11 Transitioning from Founder to CEO 25:22 Future Goals for Breakthrough Consulting