EP276: How can retargeting turn inactive audiences into profitable users?

During SiGMA Central Europe 2025 in Rome, Leonid Pudov, CEO of mr.Booster Agency, delivered a data-driven keynote on how retargeting can bring inactive users back for as little as $0.10. Drawing on more than 15 years of experience across iGaming, fintech and adtech, Leonid breaks down why up to 95% of users become inactive, why reactivation is far cheaper than acquisition and how smart segmentation, creatives and analytics drive ROAS of up to 400%. Watch real case studies, common retargeting mistakes and practical steps to turn inactive audiences into profitable growth.Connect with the iGaming community: https://linktr.ee/aibcworld