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EP278: Are conversational ads the future of sports marketing?

EPISODE · Jan 14, 2026 · 9 MIN

EP278: Are conversational ads the future of sports marketing?

from iGaming World: Day to Day · host SiGMA Group

What happens when advertising stops talking at fans and starts talking with them? In this keynote, Pascal Haider, CEO of Cheeer, explores how AI-powered conversational ads are transforming the sports advertising landscape. Recorded at SiGMA Central Europe 2025 in Rome this past November, the session breaks down real-world results from live AI chatbot deployments during major sporting events. Pascal shares performance data, fan engagement insights and monetisation opportunities that show why conversational ads can outperform traditional digital formats.Connect with the iGaming community: https://linktr.ee/aibcworld

Episode metadata supplied by the publisher feed · Published Jan 14, 2026

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EP278: Are conversational ads the future of sports marketing?

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