Ep281: What’s in a name – why has FD Technologies rebranded?

Kathy Schneider, Chief Marketing Officer, FD TechnologiesNorthern Ireland-based FD Technologies has launched as a new brand to a business that’s been around for 25 years. The firm powers data analytics for 38 leading banks and is one of the world’s leading capital markets consultancies. So why the rebrand? Robin Amlôt of IBS Intelligence speaks to Kathy Schneider, Chief Marketing Officer of FD Technologies about the decisions and reasons behind the new brand identity.