EP291: How can affiliates turn low CPC traffic into profit in emerging markets?

At SiGMA Central Europe 2025 in Rome, the panel titled Affiliate Makeover: Turning CPC Dirt Into Gold In Emerging GEOs, explored how affiliates and operators can transform low-cost CPC traffic into long-term value across emerging markets. Moderated by Yancy Naughton, Founder of Has Traffic, the discussion features insights from Olesea Naidion, Brand Manager at Nightrush, Thamillin Valery Klen, Founder & CEO of TP Marketing BR, and Maxim Makovetskyi, Head of Affiliates at Parimatch Affiliates. The panel dives into SEO localisation, Telegram traffic, regulatory shifts in Brazil, trust and transparency between affiliates and operators and how CPC can become a meeting point for sustainable growth in emerging GEOs such as Brazil, India, Southeast Asia and beyond.Connect with the iGaming community: https://linktr.ee/sigmaworld