EP298: CMO roulette: What bold moves are top iGaming CMOs daring to try?

At SiGMA Central Europe 2025, the high-energy panel titled CMO Roulette: Truth or Dare put top iGaming CMOs in the hot seat for a no-holds-barred showdown. Alex Gitsik, CMO of Soft2Bet, Gor Chatyan, Deputy CMO of SoftConstruct, Paul Puolakka, CMO of Mr. Gamble, and Lucie Kadlecova, CMO of Aviatrix revealed their boldest marketing experiments, biggest flops and wildest campaign ideas. Spinning the wheel for truth or dare, they shared honest insights on trends, overhyped strategies and creative risks in iGaming marketing.Connect with the iGaming community: https://linktr.ee/sigmaworld