Ep3 Building Your Business with Reach and Reputation

Your reputation can make or break your business. But how do you build it strategically? In this episode of the Sales Assassins Podcast, hosts Joe Blackburn and Jason Croft dive deep into the power of reputation and reach in business networking. Joe shares his experience of starting from scratch in a new location, emphasizing the importance of being curious about others and creating strategic connections. He warns against the common pitfall of being "that person" everyone avoids at social events. They talk about the concept of "big dog syndrome," where successful individuals fail to recognize their own influence. Joe elaborates with a personal anecdote about his dogs, drawing parallels to business scenarios. Jason emphasizes the importance of owning your worth and knowing you belong in the room. The hosts discuss the delicate balance of expanding your reach without coming across as pushy. Joe introduces the concept of "strategic intent" - having a game plan for social interactions without forcing business conversations. Key takeaways include: - The importance of keeping social events social - How to pivot conversations naturally towards business opportunities - The power of being a giver in your network - Why immediate gratification in relationship building often backfires Joe and Jason also touch on the concept of "levels of leverage" - choosing activities and connections that provide the most value for your time investment. The episode concludes with a real-life example from Joe's coaching experience, illustrating the nuances of seizing opportunities in social settings. Whether you're new to networking or looking to up your game, this episode provides actionable insights to build your reputation and expand your reach effectively. Find all the show notes and links here: https://www.salesassassinspodcast.com/3