EP3: Shelisa Demuth, CEO & Founder of LAUREL | "A Radical Invitation"

Shelisa Demuth, Founder & CEO of LAUREL, shares her journey from marketing consultant to starting her own public relations consultancy and media platform. She emphasizes the importance of alignment, community, and purpose in her work. She discusses how she developed a sense of community by finding common ground and learning from others. Shelisa advises following your intuition, sharing your unique perspective, and letting things be easy.   Links for Shelisa: https://www.linkedin.com/in/shelisademuth/, https://www.laureldevelops.com/, https://www.linkedin.com/company/laureldevelops/     Keywords   Shelisa Demuth, LAUREL, public relations, media platform, alignment, community, purpose, diversity, equity, inclusion, startup, innovation   Takeaways Alignment and purpose are key in building a successful business. Developing a sense of community involves finding common ground and learning from others. Follow your intuition, share your unique perspective, and let things be easy. Sound Bites "Go where you're celebrated and go where you're relevant." "Hard work doesn't have to mean hard experiences. It's okay for it to be easy." "A radical invitation is making a call out to call in." Chapters   00:00 Introduction and Background 01:28 Journey to Founding Laurel 05:26 Involvement with Beta  10:04 Developing Community and Connections 12:28 Finding Purpose and Drive 14:57 The Evolution of Laurel 21:04 Radical Invitations and Inclusion 24:59 Advice for Darkest Times or Beginning 29:17 Embracing Ease and Making Progress 30:13 Stay Connected with Shelisa Demuth and Laurel