EP3: The BEST BFCM eCom Email & SMS Strategies You're NOT Using

EP3: The BEST BFCM Email Strategies You're NOT Using It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season. Here's what we're diving into: Hot new BIMI updates and email logo certifications (VMC vs. CMC) Managing volume and audience during BFCM campaigns Real-time retargeting strategies for email and SMS Best practices for segmentation and compliance Jimmy's favorite Black Friday strategy: launching new products without discounts Tune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com. ______ 00:00 Introduction and Catching Up 00:14 Exciting News: Commerce Roundtable Acquisition 00:30 Podcast Kickoff and Theme Introduction 01:53 Breaking News: Email Logo Updates 04:11 Black Friday Cyber Monday Strategies 04:40 Volume Management for BFCM 06:51 Retargeting and Automation Tips 09:56 SMS Strategies and Compliance 14:33 Holiday Marketing Roadmap 21:45 Excitement and Segmentation 22:02 Messaging Strategies: Us vs. Them 23:08 Reminder SMS: Immediate Action 26:24 Closing Soon: The Power of FOMO 29:52 Encore Email: Last Chance 33:18 Final Thoughts and Call to Action 34:06 Black Friday Success Story 38:01 Wrapping Up and What's Next ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!