EP304: The Real Business Case for AI in Gaming

AI is no longer an experiment in gaming, it is rapidly becoming a core operational advantage. In this exclusive interview from SiGMA Central Europe 2025, Mark Flores Martin, CEO of XGENIA, explains where AI truly delivers value today.He breaks down how studios are using AI to cut development costs, accelerate prototyping, and rethink hiring in AI-first teams, particularly across emerging markets. Mark also addresses the limits of automation, why human oversight remains essential in game design, and how studios can protect quality, trust, and compliance while scaling with AI. A practical, no-hype perspective on building games in an AI-driven industry.Guest: Mark Flores Martin, CEO of XGENIAConnect with the iGaming community: https://linktr.ee/aibcworld