EP308: How can operators and affiliates use technology to boost ROI and build trust?

At SiGMA Central Europe 2025 in Rome, the panel titled Operator-Affiliate Synergy: Tech Tools That Turbocharge ROI, explored how operators, affiliates and technology platforms collaborate to maximise performance. Moderated by Marcin Kumięga, Business Development Director, Voluum, with panelists Clemence Dujardin Group CEO, MyAffiliates, Joe Hatch, VP Product, StatsDrone, Nataliia Lavruk, Head of Affiliates, Melbet, Mex Emini, Managing Director, SiGMA Play, and Clinton Cutajar, CTO, MediaTroopers, the discussion focused on real-time tracking, data transparency, AI integration and relationship management. Learn how advanced tracking, postbacks, APIs and AI tools help affiliates optimise campaigns, operators improve player retention and both parties enhance trust and ROI in the ever-evolving iGaming ecosystem.Connect with the iGaming community: https://linktr.ee/sigmaworld