EP309: Fake Faces and Real Results in Marketing

AI influencers are already entering affiliate marketing and they’re changing the rules at scale. But if a creator isn’t real, can audiences still trust what they promote? Recorded at SiGMA South Asia 2025, this panel explores how virtual personalities are reshaping influencer campaigns, pricing, and performance. Moderator Ashutosh Rawat (Founder & CEO, Game Insider) is joined by Felipe Pastenes (CEO, Miela), Sahil Phull (Content Creator / Actor), and Sujal Thakral (Content Creator / YouTuber). They break down what AI does best (volume, consistency, cost), where it fails (authenticity, emotion, lived experience), and why the future looks hybrid with disclosure, ethics, and trust at the centre. Moderator: Ashutosh Rawat Founder & CEO at Game InsiderGuest speakers:Felipe Pastenes CEO at MielaSahil Phull Content Creator / ActorSujal Thakral Content Creator / YouTuberConnect with the iGaming community: https://linktr.ee/sigmaworld