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EP309【接軌國際】HOKA 5 年內市值破 1 億美元！小眾運動品牌怎麼突破 Nike、Adidas 的防線？ episode artwork

EPISODE · Apr 10, 2024 · 26 MIN

EP309【接軌國際】HOKA 5 年內市值破 1 億美元！小眾運動品牌怎麼突破 Nike、Adidas 的防線？

from 經理人Podcast · host 經理人Podcast

本集由《經理人月刊》編輯團隊精選國際財經管理資訊，資深採訪編輯簡鈺璇、採訪編輯莊彙翌提供導讀和解析，幫助讀者快速掌握最新的管理趨勢。 🎧重點搶先聽： 00：42/ HOKA One One 爆紅！打敗 Nike、Adidas，成為市場新歡 近年來，全球運動鞋市場版圖正在劇烈重組，大型運動品牌持續衰退，市占較小的品牌卻在一片低迷中異軍突起，例如：HOKA One One、On Running，而 Hoka 在轉售平台 StockX 上，甚至超越 Nike、Adidas、NewBalance 等知名品牌，成為 2022 年第二暢銷的運動鞋品牌。 15：15 / 向黃仁勳、納德拉、佐克柏學習 7 個使用生成式 AI 的技巧 《Business Insider》分享輝達（NVIDIA）執行長黃仁勳、超微執行長蘇姿丰、Google 執行長桑德爾・皮蔡、Meta 執行長馬克・祖克柏等使用生成式 AI 的 7 個技巧。 📔 還想了解更多？雜誌購買點這裡 👉🏻 https://bookstw.link/5r9e2d 💻 看更多第一手商管知識 👉🏻 https://www.managertoday.com.tw/ 📚 更多職場進修課程【新商業學校】👉🏻 https://bit.ly/3txT9SX Powered by Firstory Hosting

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EP309【接軌國際】HOKA 5 年內市值破 1 億美元！小眾運動品牌怎麼突破 Nike、Adidas 的防線？

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