EP310: How can iGaming affiliates build trust and achieve measurable growth?

At SiGMA Central Europe 2025 in Rome, this keynote titled Building the Trust & Ops Layer for iGaming Affiliates: From Turbulence to Measurable Outcomes is delivered by Olha Maksymova, Founder & CEO of Holy Traff. Drawing on real industry data, scam cases and cross-industry examples, Olha explores why chaos has become embedded in affiliate marketing and how lack of structure erodes trust, talent and capital. From fraud growth and Gen Z expectations to lessons from TikTok Shop, this talk outlines how transparency, systems and media can transform trust into a scalable business asset for the iGaming affiliate ecosystem.Connect with the iGaming community: https://linktr.ee/sigmaworld