EP311: Affiliate 2.0: How Creators Drive Acquisition

Paid media is getting squeezed but influencer-led acquisition is evolving fast. In a market where trust is the currency and compliance is non-negotiable, “Affiliate 2.0” is about building content that converts without feeling like an ad.Recorded at SiGMA Central Europe 2025, this panel is moderated by Renz Gonzales (Head of Business Development, PropellerAds) with Vitaly Balakhonov (Brand Growth Engineer, GEARRRR.Agency), Rita Arnaus (Professional Kiteboarder) and Jelani Tekkz (Professional eSports Player). They unpack TikTok-native strategy, micro-affiliate scaling, brand restrictions, storytelling frameworks, and why authenticity and repeated “touchpoints” drive long-term value.Moderator: Renz Gonzales Head of Business Development at PropellerAdsGuest speakers:Vitaly Balakhonov Brand Growth Engineer at GEARRRR.AgencyRita Arnaus Professional KiteboarderJelani Tekkz Professional eSports PlayerConnect with the iGaming community: https://linktr.ee/sigmaworld