EP32: The Dying Art of Sales in eCommerce, SaaS, and Beyond!

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) take a deep dive into the evolving world of sales, breaking down why the traditional hard-sell approach is fading and why consultative selling is the future. They emphasize the critical role of human connection, proper sales education, and the dangers of over-relying on automation and AI. The conversation explores how modern sales practices have become too dependent on technology, often at the cost of personalized engagement and effective communication. What You’ll Learn: Why consultative selling outperforms hard selling in today’s market The risks of over-automation and how to bring human connection back to sales Effective strategies for LinkedIn sales engagement and cold outreach The role of AI in sales—where it helps and where it hurts Key takeaways from Hundred Million Dollar Offers on pricing and value positioning This episode is a must-listen for sales professionals, marketers, and business leaders looking to refine their sales approach and stay ahead in an evolving landscape. Tune in for actionable strategies, expert insights, and a few spicy takes on modern sales trends! _______ Big shoutout to our sponsors who make this podcast possible! Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/ Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  _______ 00:00 Teaser Trailer 01:42 Meet the Hosts 01:58 Sales Discussion Kickoff 03:49 Sales Evolution and Challenges 04:02 Car Sales Experience 04:21 Modern Salesperson Issues 04:25 Cold Outreach and Sales Roles 07:29 Sales Methodologies and Training 08:03 Evaluating Salespeople 09:35 Sales Team Development 18:52 Cold Calls and Effectiveness 20:17 Generational Differences in Sales 21:52 Hiring Great Salespeople 32:28 Retail Sales Strategies 35:55 The Importance of Training in Sales 37:36 Challenges with Modern Sales Techniques 38:16 The Role of AI and Automation in Sales 40:45 Building Personal Connections in Sales 42:14 Effective Sales Strategies and Techniques 45:02 The Importance of Relationship Building 57:27 Advice for Modern Salespeople 01:09:57 Conclusion and Final Thoughts _____ Follow Jimmy Kim at:  X:  https://www.twitter.com/yojimmykim  Linkedin:  https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim  Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at:  X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at:  X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!