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EP323: How to reverse the shift from "fun" drinking to "coping with stress" drinking episode artwork

Feb 24, 2026 27 min

EP323: How to reverse the shift from "fun" drinking to "coping with stress" drinking

from It's Not About the Alcohol Hosted by Colleen Freeland

Most women measure alcohol consumption by how much and how often they drink. But the research says the most important predictor of whether your drinking becomes a real problem isn't about the amount you drink — it's why you drink. In this episode, I tell the story of the exact day I became a daily drinker — and why I didn't even know it happened. I break down the neuroscience of why drinking to reduce stress is the fast pass to addiction, even if you're not drinking more than anyone else. In this episode, you'll learn: Why your reason for drinking matters more than how much you drink The neurological shift that turns a social drinker into a dependent one — and why it's invisible from the outside How your brain works like an algorithm that quietly narrows your options one drink at a time The science of why alcohol actually creates stress instead of relieving it (and the cortisol cycle that explains your 3am wake-up) Why "tolerance" isn't a flex — it's a symptom of something you need to understand The litmus test that reveals whether you can actually take it or leave it What the largest study of its kind (43,000+ people) says about how fast stress drinkers develop dependence If this episode resonated with you: Watch The FREE Masterclass → The science of take it or leave it–why some women can and how you can too. Book A FREE Discovery Call→ It's not a sales pitch. It's a coaching conversation to help you figure out where you are, where you want to be, and how to get there. Right now through February 28th, I'm offering $2,000 off of my year-long program, The Next Chapter. I've never done a discount like this and I won't be doing one again. Connect with me: Watch The FREE Masterclass BOOK A DISCOVERY CALL. YouTube: @HangoverWhisperer TikTok: @hangoverwhisperer Instagram: @thehangoverwhisperer X (Twitter) : @NotAboutTheAlc

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EP323: How to reverse the shift from "fun" drinking to "coping with stress" drinking

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This episode was published on February 24, 2026.

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