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EP328【總編會客室】素食、有機就是比較貴？專訪家樂福永續長蘇小真：如何讓消費者從認同永續到願意購買？ episode artwork

EPISODE · May 26, 2024 · 59 MIN

EP328【總編會客室】素食、有機就是比較貴？專訪家樂福永續長蘇小真：如何讓消費者從認同永續到願意購買？

from 經理人Podcast · host 經理人Podcast

「做永續要先從核心產品開始，而不是其他無關緊要的產品。」家樂福永續長蘇小真用一句話說明家樂福推動永續的決心。食物是家樂福的命脈，占總營收70%。這份膽識也源於家樂福將永續視為新的商機。家樂福是如何從「天天都便宜」轉換成「每個人都值得最好的」？背後經歷過哪些大刀闊斧的改革？又該如何改變消費者的飲食習慣？ 本集由《經理人月刊》總編輯齊立文，專訪家樂福永續長蘇小真，一起聊聊如何推動永續？ 🎧重點搶先聽： 07：20 / 想找一個好工作？組織是因為你才變得更好 21：00 / 做永續要從公司的命脈切入！家樂福的著力點為何是占營收7成的食品？ 34：30 / 當台灣人像關注科技一樣關注食物議題，會帶來什麼改變？ 📔 還想了解更多？雜誌購買點這裡 👉🏻https://bookstw.link/5r9e2d 💻 看更多第一手商管知識 👉🏻 https://www.managertoday.com.tw/ 📚 更多職場進修課程【新商業學校】👉🏻 https://bit.ly/3txT9SX Powered by Firstory Hosting

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EP328【總編會客室】素食、有機就是比較貴？專訪家樂福永續長蘇小真：如何讓消費者從認同永續到願意購買？

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