EP336: Is Social Trust the New Currency in Influencer Marketing?

Discover the future of influencer-driven affiliate marketing in this insightful discussion at SiGMA Central Europe 2025. Industry experts explore how micro-creators, leveraging trust and personalized content, outperform traditional affiliate setups on platforms like TikTok, Telegram, and Instagram. Learn how social trust is replacing clickbait and why it's crucial for operators to adapt their affiliate strategies to stay competitive. Join moderator Nikola Stojanovic and guests Elena Mannucci, Jelani “Tekkz,” and David Arutinyan for a deep dive into influencer content, trust, and affiliate tracking.Moderator: Nikola Stojanovic — Account Management Team Lead, Gentoo MediaGuest speaker:David Arutinyan — Head of Affiliates, 1xSlots PartnersElena Mannucci — TV PresenterJelani “Tekkz” — Professional eSports PlayerConnect with the iGaming community: https://linktr.ee/sigmaworld