EP336 - When Best Practices Backfire ft Aashna Makin
from PPC Live The Podcast - The F*ck ups that led to Triumphs Hosted by Anu Adegbola
Summary In this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Aashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done. Takeaways Aashna emphasizes the importance of taking ownership of campaigns. Never make significant changes on a Friday to avoid unmonitored errors. Mismatched landing pages are a common issue in PPC. Best practices should be adapted to the specific client context. Transparency about mistakes can foster a supportive work environment. Understanding the client's industry is crucial for effective PPC management. Automation should not replace human oversight in advertising. Mistakes are learning opportunities that should be openly discussed. Caring about the campaigns leads to better outcomes. Chapters 00:00 Introduction to Aashna Makin 02:58 Early Career Mistakes and Lessons Learned 09:57 Navigating Mistakes in PPC Management 14:57 Common Errors in Advertising 20:59 The Importance of Discussing Mistakes 27:00 Final Thoughts and Advice Find Aashna on LinkedIn Book a coaching call with Anu PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next PPC Live London event is on October 22nd Follow us on LinkedIn Follow us on Twitter Join our WhatsApp Group Subscribe to our Newsletter
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