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EP337【MVP 同學會】茶葉蛋也能做出品牌？MVP 經理人施麗月：市場上所沒有的，才是所長的價值

EPISODE · Jun 19, 2024 · 41 MIN

EP337【MVP 同學會】茶葉蛋也能做出品牌？MVP 經理人施麗月：市場上所沒有的，才是所長的價值

from 經理人Podcast · host 經理人Podcast

「MVP同學會」是一個特別節目，它是搭配每年「100MVP 經理人」徵件期間（6～8月）而推出的內容。希望透過該節目，與歷年領導傑出、工作表現優異的MVP獲獎者暢聊，交流商業策略與管理心法。 MVP同學會第一集邀請到金嘉隆企業（所長茶葉蛋）副總經理施麗月，她是 2022 年100大 MVP 經理的獲獎者，施麗月最初是從友人口中聽說MVP經理人，她認為這是一個全新的挑戰，認可經理人對企業現況產生的貢獻，最後也憑藉著在行銷創新的表現獲得評審青睞。 本集由《經理人月刊》資深採訪編輯簡鈺璇專訪金嘉隆企業（所長茶葉蛋）副總經理施麗月，和聽眾朋友一起聊聊所長茶葉蛋如何成為家喻戶曉的品牌？ 🎧重點搶先聽： 00：50/ 比超商還貴的茶葉蛋！如何讓消費者買單？ 10：20/ 從派出所到街邊店到文創伴手禮，爆紅前已走過 13 年歲月 27：25/ 7 成營收來自茶葉蛋，如何度過缺蛋、搶蛋風波？ 2024年《經理人月刊》第17屆100MVP徵件活動開跑囉！只要您在2023年～2024年對團隊或企業績效有所貢獻，都歡迎您報名參加徵選，一同在AI賦能、永續轉型的時代，開啟新商業思維！ 報名請見：https://reurl.cc/dnb92k 線上徵件說明會：2024年6月26日晚間7:00在經理人臉書直播 徵件期間：2024年6月20日～2024年8月16日 Powered by Firstory Hosting

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EP337【MVP 同學會】茶葉蛋也能做出品牌？MVP 經理人施麗月：市場上所沒有的，才是所長的價值

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